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Rankings · 2026 so far

The most active sponsors

Brands ranked by how many properties they sponsored in 2026, confirmed deals only, as of 4 Oct 2026.

India

Media partners, government bodies and sports federations are on their property pages but not in this ranking: they back events without buying sponsorship.

#BrandCategoryPropertiesPassion pointsCampaigns
1BisleriBeverages1071
2Google IndiaTechnology & software841
3Red Bull IndiaBeverages740
4NPCI (RuPay, UPI, BHIM)Payments & fintech632
5VedantaEnergy & industrial531
6IDFC FIRST BankBanking & finance520
7PhonePePayments & fintech421
8Reliance Industries (Jio, Reliance Retail)Energy & industrial411
9Tata Group (corporate brand)Energy & industrial420
10ZeeMedia & entertainment410
11Coca-Cola IndiaBeverages334
12Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)Alcohol333
13ZomatoE-commerce & retail333
14AB InBev India (Budweiser)Alcohol322
15AmaronAutomotive312
16AirtelTelecom311
17Amazon IndiaE-commerce & retail321
18CEATAutomotive311
19ITCFood321
20Mastercard IndiaPayments & fintech321

Gulf

#BrandCategoryPropertiesPassion pointsCampaigns
1EmiratesTravel & hospitality633
2DP WorldBusiness services650
3ADNOCEnergy & industrial431
4Qatar AirwaysTravel & hospitality331
5ADCBBanking & finance320
6MediclinicHealthcare310
7OoredooTelecom224
8Dubai HoldingEnergy & industrial221
9Etihad AirwaysTravel & hospitality211
10Visit QatarTravel & hospitality221
11Abu Dhabi AviationTravel & hospitality210
12Abu Dhabi Global MarketBanking & finance210
13AccentureTechnology & software210
14Al LaithArts, venues & leisure210
15AldarHome & building210
16Arena Middle East and AsiaEnergy & industrial210
17BMWAutomotive220
18BapcoEnergy & industrial220
19CiscoTechnology & software210
20Decoding Data ScienceEducation210

Most active in each category

Top five by confirmed 2026 deals. Each links to the full category leaderboard.

Alcohol

  1. AB InBev India (Budweiser) 6
  2. Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) 6
  3. United Breweries (Kingfisher) 4
  4. United Spirits (Diageo India) 3
  5. Carlsberg India 2

Beverages

  1. Bisleri 12
  2. Coca-Cola India 8
  3. Red Bull India 7
  4. Hamdard India (Rooh Afza) 4
  5. Tata Consumer Products 3

Automotive

  1. Maruti Suzuki 7
  2. Hero MotoCorp 7
  3. Hyundai India 5
  4. BMW 5
  5. TVS Motor 5

Banking & finance

  1. SBI 8
  2. Axis Bank 7
  3. HDFC Mutual Fund 6
  4. IDFC FIRST Bank 5
  5. Angel One 4

Payments & fintech

  1. NPCI (RuPay, UPI, BHIM) 8
  2. PhonePe 5
  3. Mastercard India 4
  4. Visa 3
  5. Cashfree Payments 2

Education

  1. Duolingo 3
  2. Jaro Education 2
  3. Decoding Data Science 2
  4. Scaler 1
  5. Aakash 1

Consumer electronics

  1. Philips India (Versuni, Preethi) 6
  2. Lenovo / Motorola India 5
  3. Intel India 4
  4. Aquaguard 4
  5. One Glint 3

Technology & software

  1. Google India 10
  2. TCS 4
  3. Meta India (Instagram, WhatsApp) 3
  4. Truecaller India 3
  5. Snapchat 3

Telecom

  1. Ooredoo 6
  2. Airtel 4
  3. STC 3
  4. Jio 2
  5. e& 2

E-commerce & retail

  1. Zomato 8
  2. Flipkart 6
  3. Swiggy 5
  4. Ajio 5
  5. Amazon India 4

Food

  1. DS Group (Rajnigandha, Pulse, Catch) 8
  2. Parle Products 6
  3. KFC / Pizza Hut India (Sapphire, Devyani franchisees) 5
  4. ITC 4
  5. Britannia 4

Personal & home care

  1. Dabur 5
  2. Hindustan Unilever 4
  3. Colgate-Palmolive India 4
  4. Procter & Gamble India 3
  5. Haleon India (Sensodyne, ENO, Crocin) 3

Fashion & lifestyle

  1. Titan 10
  2. ABFRL 5
  3. Snitch 4
  4. Lux Industries 3
  5. CaratLane 3

Sportswear

  1. Fast&Up 1
  2. Callaway Golf 1
  3. Laykold 1
  4. Cosco 1

Media & entertainment

  1. Star Sports 11
  2. Sony Sports Network 9
  3. The Times of India 8
  4. Mirchi 8
  5. Crunchyroll 5

Gaming & fantasy sports

  1. Krafton India (BGMI) 4
  2. Nodwin Gaming 2
  3. Dream11 1
  4. Savvy Games 1
  5. Logitech 1

Travel & hospitality

  1. Emirates 11
  2. Qatar Airways 4
  3. Etihad Airways 4
  4. Air India 4
  5. Rapido 4

Home & building

  1. Asian Paints 7
  2. Godrej & Boyce (Appliances, Interio, Locks) 4
  3. Birla Estates 4
  4. Pidilite (Fevicol) 3
  5. JSW Paints 2

Healthcare

  1. Fortis Healthcare 3
  2. Apollo Hospitals 3
  3. Bold Care 3
  4. Mediclinic 3
  5. Herbalife 2

Energy & industrial

  1. ADNOC 7
  2. Vedanta 6
  3. Reliance Industries (Jio, Reliance Retail) 5
  4. Tata Group (corporate brand) 4
  5. Aramco 3

Government & institutions

  1. Dubai Fitness Challenge 4
  2. Maharashtra Tourism 3
  3. Government of Haryana 3
  4. Dubai Civil Defence 3
  5. Goethe-Institut 2

Sports bodies & leagues

  1. Emirates Golf Federation 1
  2. United Arab Emirates Rugby Federation 1
  3. UAE Tennis Federation 1

Arts, venues & leisure

  1. Qiddiya City 2
  2. Al Laith 2
  3. Coca-Cola Arena 1
  4. Art Jameel 1
  5. Alserkal Avenue 1

Business services

  1. DP World 8
  2. EY 3
  3. FedEx 2
  4. The Leela 2
  5. Urban Company 2

First deals on record

Brands whose first confirmed India or Gulf deal on BrandMap is in that month.

September 2026 4

Ski DubaiTabbyMercato Shopping MallTurtlemint

August 2026 22

EthosAxiDelhiveryZeptoCouncil on Energy, Environment and WaterRare RabbitMyHassadMedantaBandhan Mutual FundSnapdeal

July 2026 12

RTA DubaiFliteUnibicmPokketLandmark DohaYallaAl Baraka Islamic BankIndifeastGreenlam LaminatesNamma Yatri

June 2026 8

beIN SportsLiciousJazeera AirwaysAI+ NovaCleartaxNesma AirlinesQIBThree Sixty West

May 2026 3

Place VendômeSOCIALOoredoo Kuwait

April 2026 7

Lingo by AbbottMudrexSun DirectNippon India Mutual FundAgodaOlectra GreentechWow Momo

Where sponsors come back

Share of one season's sponsors who were back the next.

Abu Dhabi Grand Prix100%
Dubai Duty Free Tennis Championships100%
Tata Steel World 25K Kolkata100%
Vedanta Delhi Half Marathon88%
Tata Mumbai Marathon84%
TCS World 10K Bengaluru84%
Women's Premier League83%
NMDC Hyderabad Marathon79%
Dharamshala International Film Festival76%
Indian Premier League65%
Red Sea International Film Festival62%
Lollapalooza India60%
Serendipity Arts Festival59%
Times Now Summit54%

Properties with at least 8 season-to-season sponsor slots on record.