Amaron
Amaron sponsors 3 properties, mostly running and fitness, and has 2 campaigns on record. 5 confirmed in 2026.
4 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Shown in the site's "Partners" grid; individual tiers are not printed.
Powered by · Event · 2026
Listed as "Powered By" on the event's own sponsor wall.
Partner · Event · 2026
Shown in the site's "Partners" grid; individual tiers are not printed.
Campaigns
With the agency and talent where the trade press named them.
Experiential · 4 Aug 2026
An immersive in-cinema activation for Amaron's home power-backup solutions, built around simulated power-cut moments in the theatre to dramatise uninterrupted living, run with Omnicom's Lodestar UM and OOH agency Rapport.
Sponsorship activation · 11 Apr 2026
IPL 2026 partnership with Delhi Capitals and Kolkata Knight Riders built around an understated storytelling platform that frames cricketing excellence as discipline and preparation away from the spotlight, rather than amplifying tournament noise.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Amaron | 3 | 5 | 2 | Running and fitness | 4 Aug 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Amaron doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Amaron sponsor?
Amaron has 3 confirmed sponsorship properties on record, mostly in running and fitness, including Tata Steel World 25K Kolkata, TCS World 10K Bengaluru, Vedanta Delhi Half Marathon. The latest is dated 4 Aug 2026.
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