Tata 1mg
Tata 1mg has 2 campaigns on record and no confirmed sponsorships yet.
1 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Purpose · 23 Jun 2026
A pharma-category campaign for Tata 1mg encouraging patients to ask questions about the medicines prescribed to them, created by agency Humour Me, which won a Bronze Lion in the Pharma category at Cannes Lions 2026.
Agency: Humour Me.
Experiential · 8 Jul 2023
A print campaign for Tata 1mg Labs showing the quality checks in its lab sampling process, with a QR code on newspaper print frames linking to a video tour of its National Reference Lab in Delhi, media-planned by dentsu X India.
Agencies
Credited on Tata 1mg's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Humour Me | 1 campaign | 23 Jun 2026 |
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Tata 1mg | 0 | 1 | 2 | – | 23 Jun 2026 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
Where peers sponsor and Tata 1mg doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
Questions people ask
Which agency works on Tata 1mg's campaigns?
Credited on Tata 1mg campaigns: Humour Me (1 campaign, latest 23 Jun 2026).
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