PhonePe
PhonePe sponsors 5 properties, mostly business, tech and industry, then tv and streaming, and has 2 campaigns on record. 5 confirmed in 2026.
8 of 8 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 5 Jan 2026
Partner-tier sponsor of season 5 on Sony LIV.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors. Co-presenting sponsor on Sony LIV, integrated into on-air conversations about financial goals.
Co-powered · Event · 2026
Co-Powered By at the event; wording as printed on the official partner page.
Presenting · Event · 2026
Co-Presenting Partner of the News18 Rising Bharat Summit 2026.
Co-powered · Event · 2025
Co-Powered By at the event; wording as printed on the official partner page.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Kerala Blasters, 2021–2022.
Ambassadors
Talent named in PhonePe's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Alia Bhatt | Past | 2020 | 2020 |
| Aamir Khan | Past | 2020 | 2020 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 6 Mar 2026
A pair of comic films for PhonePe's Mutual Funds business, set in a wrestling akhada and a nukkad natak street play, where a line meant to boast about a personal support crew ('Meri Team Hai Na') is revealed to mean PhonePe's own expert financial team and CRISP fund-recommendation scorecard.
Agency: Ogilvy India.
Ad film · 2020
A 9-film episodic series pairing Aamir Khan (a skeptic police inspector) with Alia Bhatt (a PhonePe convert), each short film dispelling a myth about digital payments -- security, speed, ubiquity, contactless safety -- and aired during IPL 2020 to reach audiences who had not yet gone digital. Landmark exception: a major two-star Bollywood campaign that anchors PhonePe's advertising history.
Agency: Leo Burnett India. Talent: Aamir Khan, Alia Bhatt.
Agencies
Credited on PhonePe's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 6 Mar 2026 |
| Leo Burnett India | 1 campaign | 2020 |
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| Upstox | 2 | 0 | 5 | Cricket | 24 Dec 2024 |
Where peers sponsor and PhonePe doesn't
| Property | Peers on it |
|---|---|
| ICC Men's Cricket World Cup | Mastercard India, Upstox |
| Indian Premier League | NPCI (RuPay, UPI, BHIM), Upstox |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Pro Kabaddi League | NPCI (RuPay, UPI, BHIM) |
Questions people ask
What does PhonePe sponsor?
PhonePe has 5 confirmed sponsorship properties on record, mostly in business, tech and industry, then tv and streaming, including Shark Tank India season 5, Kaun Banega Crorepati season 18, Global Fintech Fest. The latest is dated 6 Mar 2026.
Which agency works on PhonePe's campaigns?
Credited on PhonePe campaigns: Ogilvy India (1 campaign, latest 6 Mar 2026); Leo Burnett India (1 campaign, latest 2020).
Know when PhonePe signs something new
One email when PhonePe or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
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