ITC
ITC sponsors 9 properties, mostly tv and streaming, then business, tech and industry, and has 13 campaigns on record. 4 confirmed in 2026.
22 of 24 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Partner · Event · 2026
Bharat Growth Partner of the News18 Rising Bharat Summit 2026.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Licensing · Film · 2024
Limited-edition Dark Fantasy packs printed with Allu Arjun in his Pushpa avatar, released ahead of the film. ITC ran a 'Biggest Fan Biggest Fantasy' AR-selfie contest with five meet-Allu-Arjun prizes and a 1,000-strong fan rally at IFHE Hyderabad.
Associate sponsor · Film · 2024
Billed as official devotional partner of Pushpa 2, announced October 2024. ITC put out a co-branded limited-edition Mangaldeep Scent 3-in-1 agarbatti pack carrying Allu Arjun as Pushpa, launched in the South first and then nationally through e-commerce.
Partner · Event · 2024
Named among the edition's brands in the official wrap.
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Partner · Event · 2023
Listed under the heading 'EVENT PARTNERS' on the official Delhi Comic Con 2023 partner banner.
Shirt sponsor · Team · 1993
Front-of-shirt sponsor of India national cricket team, 1993–2001.
Ambassadors
Talent named in ITC's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kartik Aaryan | Past | 8 Mar 2024 | 8 Mar 2024 |
| Tara Sutaria | Past | 8 Mar 2024 | 8 Mar 2024 |
| Sara Ali Khan | Past | 31 May 2023 | 31 May 2023 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 13 Jun 2026
A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.
Agency: Ogilvy.
Festive · 21 Oct 2025
A Diwali music video that credits mothers for holding the festival together, moving between kitchens making gujiyas and besan laddoos and courtyards lit with diyas, and passing recipes and rituals down a generation.
Digital/social · 11 Jun 2025
An AI WhatsApp bot for Andhra Pradesh and Telangana that drops a user's selfie into a Telugu movie poster alongside brand ambassador Nani, across romance, comedy, thriller and action genres. Entry was through a QR code on chilli powder packs, and selected posters ran on billboards with the actor.
Talent: Nani.
Launch · 16 Apr 2025
Classmate put QR codes on its notebooks that open logic, verbal and maths games, then backed the launch with a television and digital campaign built on the idea that children learn better when the work behaves like play.
Digital/social · 10 Feb 2025
An augmented-reality build that took Maha Kumbh rituals to people who could not travel to Prayagraj, with 360-degree interactive scenes and a hybrid ritual in which virtual offerings were physically carried to the Ganga.
Show 8 more
Sports · 27 Jul 2024
A win celebration tie-in between Bingo! Tedhe Medhe and the Lucknow Lions, marking the snack brand's association with the team.
Regional · 16 Jul 2024
A Tamil-market campaign for Sunfeast SuperMilk fronted by Tamil film stars Sneha and Simran, built around the line 'Nalladhu Thedi Varum'.
Talent: Sneha, Simran.
Ad film · 10 Jul 2024
An agarbatti campaign that widened prayer beyond the pooja room to the quick prayer said in a hurry, arguing that how you pray matters less than praying with your whole heart. Gaurav Tayal, who runs ITC's matches and agarbatti business, set out the thinking to BrandWagon.
Sponsorship activation · 22 Apr 2024
An extension of ITC Master Chef Creations' Royal Challengers Bangalore association built as an innovative hoarding activation in Bengaluru around the IPL season.
Influencer · 7 Apr 2024
Part of the Savlon Swasth India Mission, this one used hip-hop to sell handwashing to children. Rapper Emiway Bantai performed with kids from The Dharavi Dream Project so the habit arrived as music rather than instruction.
Agency: Ogilvy India. Talent: Emiway Bantai.
Ad film · 8 Mar 2024
A TVC for the Engage Eau De Parfum range for men and women, built on spontaneous moments of romance set off by a fragrance. Brand ambassadors Kartik Aaryan and Tara Sutaria front it.
Agency: Ogilvy. Talent: Kartik Aaryan, Tara Sutaria.
Launch · 31 May 2023
A launch campaign for the Fiama Happy Naturals shower gels and perfume mists, fronted by brand ambassador Sara Ali Khan.
Talent: Sara Ali Khan.
Integrated campaign · 28 Apr 2023
A brand platform for the instant-noodle line that runs through the ways the product is meant to leave people full of life, from eating a bowl with friends and family to fuelling creativity and work.
Agencies
Credited on ITC's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 3 campaigns | 13 Jun 2026 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
| DS Group (Rajnigandha, Pulse, Catch) | 2 | 8 | 12 | TV and streaming | 5 Jun 2026 |
Where peers sponsor and ITC doesn't
| Property | Peers on it |
|---|---|
| MasterChef India (2026 season) | DS Group (Rajnigandha, Pulse, Catch) |
Questions people ask
What does ITC sponsor?
ITC has 9 confirmed sponsorship properties on record, mostly in tv and streaming, then business, tech and industry, including Kaun Banega Crorepati season 18, Goafest, News18 Rising Bharat Summit. The latest is dated 13 Jun 2026.
Which agency works on ITC's campaigns?
Credited on ITC campaigns: Ogilvy India (3 campaigns, latest 13 Jun 2026).
Does ITC sponsor cricket?
Yes. ITC has 1 confirmed cricket deal on record.
Know when ITC signs something new
One email when ITC or a food rival signs a sponsorship, an ambassador or a campaign.
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