Amul
Amul sponsors 4 properties, mostly cricket, then kabaddi, hockey, tennis and more, and has 6 campaigns on record. 4 confirmed in 2026.
9 of 12 rows confirmed on their sourceHow we check
See how Amul compares with ITC and McDonald's India (Westlife + CPRL franchisees)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Listed under "Associate Sponsors".
Partner · Event · 2026
Named among the festival's supporting partners for the 15th edition.
Associate · Event · 2025
Associate partner; billed as Amul, the Taste of India.
Beverage · Event · 2025
Listed as "OFFICIAL BEVERAGE PARTNER".
Beverage · Event · 2024
Listed as "OFFICIAL BEVERAGE PARTNER".
Beverage · Event · 2023
Listed as "Official Beverage Partner".
Campaigns
With the agency and talent where the trade press named them.
Other · 7 May 2026
The topical hoarding series that has run since 1966, in which the polka-dotted Amul moppet comments on the week's news. Rahul daCunha inherited it from his father Sylvester, who created it at ASP with art director Eustace Fernandes on a free hand from Verghese Kurien. The May 2026 edition marked Karan Johar's Met Gala debut.
Other · 2026
Amul's decades-old daily topical cartoon campaign, India's longest-running ad property, continued through 2026 with witty reactions to current events, including a tribute to the Manipuri film Boong's BAFTA win and a doodle marking Farhan Akhtar's Hollywood debut as Ravi Shankar in Sam Mendes' Beatles biopic.
Sponsorship activation · 10 Dec 2025
Amul extended its four-year regional partnership with the Argentina Football Association and signed a new deal with Spain's football federation ahead of the 2026 FIFA World Cup, continuing its pattern of building topical creative around the teams it sponsors through the tournament.
Other · 5 Jun 2024
Amul used the re-release of the 1976 film Manthan, screened in the Classics section at Cannes and then in Indian theatres on 1 and 2 June, to retell the co-operative's founding story to younger consumers as it launched abroad. The film's song Mero Gaam Katha Parey has carried Amul's advertising for decades.
Integrated campaign · 16 Oct 2023
Amul took its Be More Milk campaign to a Times Square billboard at the Nasdaq MarketSite in New York, running a 15-second spot 20 times an hour. The line frames milk as the shorthand for being pure, honest and natural.
Show 1 more
Ad film · 25 Mar 2017
A comparative TVC that told viewers to tell ice cream apart from frozen dessert, saying ice cream is made with real milk while frozen desserts use vegetable fat. Hindustan Unilever sued GCMMF in the Bombay High Court over it, with Vadilal supporting the suit. Recorded as a landmark despite its age.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of South Africa national cricket team, 2023.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Amul | 4 | 4 | 6 | Cricket | 7 May 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Amul doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Amul sponsor?
Amul has 4 confirmed sponsorship properties on record, mostly in cricket, then kabaddi, hockey, tennis and more, including Prime Volleyball League, SulaFest, Filmfare Awards. The latest is dated 7 May 2026.
Does Amul sponsor cricket?
Yes. Amul has 3 confirmed cricket deals on record.
Know when Amul signs something new
One email when Amul or a food rival signs a sponsorship, an ambassador or a campaign.
Work at Amul? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.