Who sponsors Pro Kabaddi League
15 brands have sponsored Pro Kabaddi League across 3 seasons since 2023. 8 came back for more than one season. Not here yet: technology & software, travel & hospitality, alcohol, consumer electronics, business services.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2023 | 2024 | 2025 |
|---|---|---|---|
| Star Sports | Media | Media | Media |
| Disney+ Hotstar | Media | Media | · |
| Dream11 | Associate | Associate | · |
| Pace International | · | Official | Official |
| Pidilite (Fevicol) | Official | Official | · |
| Red Bull India | · | Beverage | Beverage |
| Shriram Finance | · | Associate | Associate |
| UltraTech Cement | Official | · | Official |
| BGauss | · | · | Associate |
| HP Lubricants | · | Official | · |
| Mother Dairy | · | Official | · |
| NPCI (RuPay, UPI, BHIM) | · | · | Associate |
| Patanjali Ayurved | Official | · | · |
| SBI | · | · | Banking |
| Tata Motors (commercial vehicles) | · | · | Official |
How crowded each season was
More logos means less room to stand out.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Star Sports | Media & entertainment | Broadcast | 2023–2025 | |
| Pace International | – | Official partner | 2024–2025 | |
| Red Bull India | Beverages | Beverage | 2024–2025 | |
| Shriram Finance | Banking & finance | Associate | 2024–2025 | |
| UltraTech Cement | Home & building | Official partner | 2023–2025 | |
| Disney+ Hotstar | Media & entertainment | Broadcast | 2023–2024 | |
| Dream11 | Gaming & fantasy sports | Associate | 2023–2024 | |
| Pidilite (Fevicol) | Home & building | Official partner | 2023–2024 | |
| BGauss | – | Associate | 2025 | |
| NPCI (RuPay, UPI, BHIM) | Payments & fintech | Associate | 2025 | |
| SBI | Banking & finance | Banking | 2025 | |
| Tata Motors (commercial vehicles) | Automotive | Official partner | 2025 | |
| HP Lubricants | Energy & industrial | Official partner | 2024 | |
| Mother Dairy | Food | Official partner | 2024 | |
| Patanjali Ayurved | Food | Official partner | 2023 |
Categories here
Not here yet
Categories common on other kabaddi, hockey, tennis and more properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other kabaddi, hockey, tennis and more properties. For organisers, the shortlist.
Similar kabaddi, hockey, tennis and more properties
Every deal, with its source26 rows · what our check found on each source page
Broadcast · Event · 2025
Listed as "Digital Streaming Partner".
Broadcast · Event · 2025
Listed as "Broadcast Partner".
Official partner · Event · 2025
Listed under "Partners"; afaqs! reported the Season 12 signing as "Birla Tilestix".
Official partner · Event · 2025
Listed under "Partners"; named by afaqs! as a Season 12 sponsor.
Official partner · Event · 2025
Listed as "Apparel Partner".
Beverage · Event · 2025
Listed as "Energy Drink Partner"; named by afaqs! as a Season 12 sponsor.
Associate · Event · 2025
Listed under "Associate Partners"; afaqs! named Shriram Finance among the four sponsors JioStar added for Season 12.
Official partner · Event · 2025
Listed under "Partners".
Show 16 more
Associate · Event · 2025
Listed under "Associate Partners".
Broadcast · Event · 2024
Listed as "Digital Streaming Partner".
Associate · Event · 2024
Listed under "Associate Sponsors"; BestMediaInfo named Dream11 among the season's sponsors.
Official partner · Event · 2024
Listed under "Partners".
Broadcast · Event · 2024
Listed as "Broadcast Partner".
Official partner · Event · 2024
Listed under "Partners".
Official partner · Event · 2024
Listed under "Partners".
Official partner · Event · 2024
Listed as "Apparel Partner".
Beverage · Event · 2024
Listed as "Energy Drink Partner".
Associate · Event · 2024
Listed under "Associate Sponsors".
Broadcast · Event · 2023
Listed as "Digital Streaming Partner".
Associate · Event · 2023
Listed under "Associate Sponsors".
Official partner · Event · 2023
Listed under "Partners" in the PKL footer.
Official partner · Event · 2023
Listed under "Partners" in the PKL footer.
Broadcast · Event · 2023
Listed as "Broadcast Partner".
Official partner · Event · 2023
Listed under "Partners" in the PKL footer.
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