Axis Bank
Axis Bank sponsors 2 properties, mostly culture, arts and literature, then football, and has 12 campaigns on record. 7 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Banking · Event · 2024
Banking Partner
Banking · Event · 2023
Banking Partner
Shirt sponsor · Team · 2014
Front-of-shirt sponsor of Odisha, 2014–2015.
Ambassadors
Talent named in Axis Bank's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jaideep Ahlawat | Past | 12 Apr 2023 | 12 Apr 2023 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 29 Aug 2026
A Raksha Bandhan-timed film that widens the idea of 'protection' beyond the festival's sibling ritual to the bank's protection-linked products.
Regional · 20 Aug 2026
An NRI-focused campaign spotlighting Axis Bank's NRI bond offerings, built around the emotional distance between diaspora Indians and home.
Purpose · 19 Aug 2026
A safe-banking awareness push designed to carry consumer-protection and fraud-prevention messaging down to last-mile customers.
Purpose · 5 Jun 2026
An environmental-action campaign that mobilised communities across South India, extending Axis Bank's long-running 'Open' brand platform into sustainability activism.
Integrated campaign · 30 Mar 2026
A five-film campaign built around the line 'Dil Se Open, Asli KYC', reframing account-opening and KYC compliance as a proactive, trust-first banking gesture rather than a bureaucratic step.
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Regional · 23 Mar 2026
A campaign that leans into Indian-accented English rather than smoothing it away, aiming to make the brand's communication feel more relatable across India's regional diversity.
Experiential · 11 Mar 2026
Axis Bank's flagship pan-India art, craft and literature competition, run as an ongoing brand property that rewards creative talent nationally rather than a one-off ad.
Integrated campaign · 27 Sep 2024
An investor-awareness platform whose first series explained multicap funds to new investors. Two slice-of-life films built on the emotions the fund house said drive first-time buyers, FOMO and confusion, with the digital leg live first and the TVCs following. Made by Mirum India as a sequel to #SochaSamjhaRisk.
Agency: Mirum India.
Integrated campaign · 11 Sep 2023
A 360-degree investor-education campaign of four films teaching two tools, the riskometer for judging a fund's risk and the risk profiler for judging your own appetite. The argument was that risk is worth taking once it is understood. Conceptualised by Mirum India.
Agency: Mirum India.
Integrated campaign · 5 Sep 2023
An integrated brand campaign under Axis Bank's long-running 'Open' platform, built around real customer experiences rather than scripted ad scenarios.
Sponsorship activation · 12 Apr 2023
An IPL season 16 ad film with Jaideep Ahlawat showing the cashback and rewards on Freecharge UPI and Pay Later, run through the tournament on JioCinema and other digital platforms and backed by contests on the app's social handles.
Talent: Jaideep Ahlawat.
Integrated campaign · 11 Oct 2022
Two short humorous films used everyday situations to explain balanced advantage funds and the idea of staying prepared for market volatility. Part of the fund house's investor-awareness run with Mirum India.
Agency: Mirum India.
Agencies
Credited on Axis Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Mirum India | 3 campaigns | 27 Sep 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Axis Bank | 2 | 7 | 12 | Culture, arts and literature | 29 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Axis Bank doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Axis Bank sponsor?
Axis Bank has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, then football, including Serendipity Arts Festival, Odisha. The latest is dated 29 Aug 2026.
Which agency works on Axis Bank's campaigns?
Credited on Axis Bank campaigns: Mirum India (3 campaigns, latest 27 Sep 2024).
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