Airtel
Airtel sponsors 7 properties, mostly business, tech and industry, then film, and has 8 campaigns on record. 4 confirmed in 2026.
18 of 21 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Partner · Event · 2026
Gold Partner at the event; wording as printed on the official partner page.
Partner · Event · 2026
Foundation Partner at the event; wording as printed on the official partner page.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Partner · Event · 2025
Gold Partner at the event; wording as printed on the official partner page.
Partner · Event · 2025
Foundation Partner at the event; wording as printed on the official partner page.
Associate sponsor · Film · 2024
Airtel Payments Bank is billed in Singham Again's opening credits as a brand partner of the film.
Show 2 more
Partner · Event · 2024
Foundation Partner at the event; wording as printed on the official partner page.
Licensing · Film · 2017
Co-branded 'Baahubali 2' 4G SIMs and recharge packs unveiled by the cast, making-of video on Airtel Movies, and the Baahubali 2 cast installed as guest editors on Wynk Music. Announced with Arka Mediaworks.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · League · 2010
Front-of-shirt sponsor of Irani Trophy, 2010–2013.
Integrated segment · YouTube · Undated
Airtel is on Goldmines's YouTube sponsor wall, carried in 165 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Airtel is on Nova Spiritual India's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Airtel's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sanju Samson | Current | 18 Aug 2026 | 18 Aug 2026 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 18 Aug 2026
Onam-season regional campaign in Kerala featuring cricketer Sanju Samson, using his record for the fastest stumping by a Malayalee as a creative parallel for Airtel's 5G speed proposition; shot across Thiruvananthapuram, Vagamon and Alappuzha.
Agency: Audacious. Talent: Sanju Samson.
Integrated campaign · 19 Sep 2025
360-degree campaign positioning Airtel Payments Bank as a 'Safe Second Account' for everyday digital transactions, urging customers to keep it separate from their primary savings account, built around the line 'Is Bank ko aapke paise nahi, aapki safety chahiye'.
Agency: Fundamental.
Purpose · 27 Jun 2025
OOH campaign built around Airtel's real-time fraud-link-blocking network technology, using contextual, hyperlocal messaging on billboards, parking barricades, transit ads and metro announcements across metro cities, framed as a public-safety commitment rather than pure advertising.
Festive · 14 Oct 2024
A festive-season push for safe digital payments. Short lifestyle films with influencers including Niki Mehra, Reba John and Tina Dutta showed shopping and pandal-hopping paid for on the app, backed by branded booths and banking points at Durga Puja pandals and Garba grounds across 21 states, from Kullu Dussehra to the Hornbill Festival.
Talent: Niki Mehra, Reba John, Tina Dutta.
Integrated campaign · 23 Mar 2024
360-degree campaign positioning Airtel Xstream Fiber as the hub for big-screen home entertainment, using characters from popular shows and creative adapted into nine languages.
Agency: Fundamental.
Show 3 more
Digital/social · 3 Nov 2023
A fifteen-day content campaign on Wynk Music timed to the release of the last Beatles song, 'Now and Then'. It put up a dedicated band page in the app, curated seventies rock playlists with exclusive HelloTunes, and ran trivia and lyric carousels on social to pull older listeners back into the app.
Launch · 11 May 2023
Campaign for Airtel's affordable postpaid Family Plan reframing 'family' to include chosen friends as well as blood relatives, built around a single-bill proposition for multiple connections.
Agency: Fundamental.
Integrated campaign · 22 Mar 2023
TVC and 360-degree launch campaign for Airtel 5G Plus focused on speed, technology and lower environmental impact of the network. The TVC was dubbed in 12 languages and localized nationally.
Agency: DDB Mudra.
Agencies
Credited on Airtel's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Audacious | 1 campaign | 18 Aug 2026 |
| Fundamental | 3 campaigns | 19 Sep 2025 |
| DDB Mudra | 1 campaign | 22 Mar 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Airtel | 7 | 4 | 8 | Business, tech and industry | 18 Aug 2026 |
| Jio | 10 | 2 | 1 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
| e& | 2 | 2 | 3 | Motorsport | 2026 |
Where peers sponsor and Airtel doesn't
| Property | Peers on it |
|---|---|
| Goafest | Jio |
| LEAP | STC |
| Web Summit Qatar | Ooredoo |
| MAMI Mumbai Film Festival | Jio |
| Red Sea International Film Festival | STC |
| Punjab Kings | Jio |
| Yas Marina Circuit season | e& |
| WAVES - World Audio Visual & Entertainment Summit | Jio |
Questions people ask
What does Airtel sponsor?
Airtel has 7 confirmed sponsorship properties on record, mostly in business, tech and industry, then film, including Bengaluru Tech Summit, Global Fintech Fest, India Mobile Congress. The latest is dated 18 Aug 2026.
Who are Airtel's brand ambassadors in 2026?
Campaigns since April 2025 feature Sanju Samson. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Airtel's campaigns?
Credited on Airtel campaigns: Audacious (1 campaign, latest 18 Aug 2026); Fundamental (3 campaigns, latest 19 Sep 2025); DDB Mudra (1 campaign, latest 22 Mar 2023).
Know when Airtel signs something new
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