Truecaller India
Truecaller India sponsors 3 properties, mostly business, tech and industry, then tv and streaming, and has 3 campaigns on record. 3 confirmed in 2026.
7 of 8 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Registration Partner at the event; wording as printed on the official partner page.
Event · 2026
Appears under the 'Other Sponsors' logo grid on the Goafest 2026 sponsor page; brand read off the logo file, tier not further specified.
Co-branded campaign · Series · 18 Jul 2025
Truecaller built a cyber-safety campaign around Kay Kay Menon's Himmat Singh from Special Ops 2, running the character-led films across digital and social. Truecaller co-founder Alan Mamedi posted the work himself.
Partner · Event · 2025
Platinum Partner at the event; wording as printed on the official partner page.
Partner · Event · 2025
Named among Goafest 2025's backing partners; tier not specified in the report.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 8 Jan 2026
A digital-first push to make people remember 1930, India's cybercrime helpline. It twists the Hindi phrase 'bas 19-20 ka farak hai', used to dismiss a small difference, into an argument for calling 1930 the moment something looks off. A rap film carried the number, four creators cut skits on common scams, and Truecaller added 1930 as a one-tap verified speed dial inside the app.
Talent: Abhinav Chand, Sakshi Sharma, Krishna Talesara, Anmol Khanna.
Ad film · 11 Mar 2025
Dialogue-free films by Talented marking live Caller ID finally working on iPhone, with Deepak Tijori and Sheeba Chaddha dancing off the relief of knowing who is calling. Body language, music and choreography carry the whole idea in place of a script.
Agency: Talented. Talent: Deepak Tijori, Sheeba Chaddha.
Purpose · 8 Mar 2022 · Reported value 15 lakh
The Women's Day leg of Truecaller's long-running #ItsNotOk work on phone and SMS harassment, pushing women to report rather than absorb abusive calls and texts. It ran alongside a cyber-safety training programme with the Cyber Peace Foundation aimed at 15 lakh women in its first phase.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of AIK, 2025–present. Listed for the 2025 season.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of AIK Fotboll, 2023.
Agencies
Credited on Truecaller India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Talented | 1 campaign | 11 Mar 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Truecaller India | 3 | 3 | 3 | Business, tech and industry | 8 Jan 2026 |
| Google India | 15 | 10 | 6 | Business, tech and industry | 15 Aug 2026 |
| Meta India (Instagram, WhatsApp) | 7 | 3 | 6 | Business, tech and industry | 2026 |
| TCS | 3 | 4 | 2 | Running and fitness | 16 Jan 2026 |
| Aura | 0 | 2 | 4 | – | 22 Jul 2026 |
Where peers sponsor and Truecaller India doesn't
| Property | Peers on it |
|---|---|
| India Mobile Congress | Google India, Meta India (Instagram, WhatsApp), TCS |
| Web Summit Qatar | Google India, Meta India (Instagram, WhatsApp) |
| WAVES - World Audio Visual & Entertainment Summit | Google India, Meta India (Instagram, WhatsApp) |
| LEAP | Meta India (Instagram, WhatsApp) |
| Comic Con India | Google India |
| Kaun Banega Crorepati season 18 | Google India |
| Tata Mumbai Marathon | TCS |
| TCS World 10K Bengaluru | TCS |
Questions people ask
What does Truecaller India sponsor?
Truecaller India has 3 confirmed sponsorship properties on record, mostly in business, tech and industry, then tv and streaming, including Global Fintech Fest, Goafest, Special Ops 2. The latest is dated 8 Jan 2026.
Which agency works on Truecaller India's campaigns?
Credited on Truecaller India campaigns: Talented (1 campaign, latest 11 Mar 2025).
Know when Truecaller India signs something new
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