Godrej & Boyce (Appliances, Interio, Locks)
Godrej & Boyce (Appliances, Interio, Locks) sponsors 5 properties, mostly tv and streaming, then culture, arts and literature, and has 14 campaigns on record. 4 confirmed in 2026.
18 of 20 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Presenting · Event · 2025
Presented by (Godrej Industries Limited).
Associate sponsor · Film · 2024
Godrej is billed in Singham Again's opening credits as a brand partner of the film.
Presenting · Event · 2024
Presented by (Godrej Industries Limited).
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Ambassadors
Talent named in Godrej & Boyce (Appliances, Interio, Locks)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ayushmann Khurrana | Past | 3 Oct 2022 | 21 Oct 2023 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 17 Aug 2026
An Onam activation in Kochi built on the brand's 'Handloom Dilemma' survey: Kasavu-clad mannequins with QR standees at Edappally Metro, Lulu Mall and cafes, a canter van touring the city, an outdoor installation of a Kasavu saree flowing out of a Godrej washing machine, and influencers. It pushes handloom-friendly front-loaders and large side-by-side fridges for Sadya cooking.
Festive · 14 Aug 2026
A multi-city outdoor campaign for Independence Day that celebrates regional weaves such as Patola, Pochampally, Mysore Silk, Jamdani and Bhagalpuri, each tied to its home city. The creative sells the Handloom Wash programme on Godrej's AI-powered front-load washing machines, tested on 25-plus Indian handloom fabrics.
Rebrand · 23 Apr 2026
Two years after its 2024 split from the rest of the Godrej family businesses, Godrej Industries Group unveiled a new purpose and corporate identity spanning consumer products, real estate, financial services, agriculture and chemicals, which Chief Brand Officer Tanya Dubash described as clarity rather than a strategic shift.
Rebrand · 10 Sep 2025
Godrej Interio was renamed Interio by Godrej and repositioned from a furniture maker to an aspirational lifestyle brand for homes and workspaces. The rebrand carries a new logo and a lead colour, Coral, and is being rolled out through a new store format, an expansion to 1,500 stores in three years and a revamped e-commerce site with AR try-ons.
Purpose · 6 Mar 2025
A Women's Day campaign built as an exchange of heartfelt letters between women from different walks of life, celebrating solidarity and support among women; conceptualised in-house by Godrej Creative Lab and the group's Corporate Brand & Communications team.
Agency: Godrej Creative Lab.
Show 9 more
Rebrand · 28 Nov 2024
Godrej & Boyce relaunched itself as Godrej Enterprises Group on a single purple identity, dropping the old three-colour scheme while keeping the cursive logo drawn from founder Pirojsha Godrej's signature. The brand film opens on the group's first product, the springless lock, and follows children who question everything and improvise their way to answers, ending on the line 'Unlock New Worlds'.
Agency: Lowe Lintas.
Festive · 11 Oct 2024
A festive film in which a young couple tours a Godrej Interio store and justifies purchases with 'boy math' and 'girl math', discovering storage sofas, dining tables with hidden compartments and hydraulic beds. Conceptualised by SoCheers to sell smart furniture with festive offers.
Agency: SoCheers.
Experiential · 13 Jun 2024
At Goa's Mopa airport, wood-finish Eon Vogue air conditioners and life-size refrigerators rode the baggage-claim conveyor belts wearing 'Just Arrived' tags, turning the carousel into a product showcase. Conceived and executed by OOH agency MOMS as part of the Eon Vogue range launch.
Ad film · 22 May 2024
A travel-season campaign aimed at people who leave home for the holidays trusting that nothing will go wrong. The line 'Magic pe nahi, logic pe bharosa rakho' asks travellers to swap superstition for a home locker, and the films argue the case for buying security rather than hoping for it.
Experiential · 21 Oct 2023
Godrej Security Solutions built four vans as lockers on wheels, each opening into a furnished smart home stocked with digital lockers, video door phones, CCTV cameras and alarms. Ayushmann Khurrana flagged the first van off in Mumbai and it toured Horniman Circle, the Bandra-Worli Sea Link and the Gateway of India before the fleet set out to cover 100 cities in under 100 days.
Talent: Ayushmann Khurrana.
Festive · 28 Sep 2023
A Ganesh Chaturthi recipe campaign fronted by chef Rakhee Vaswani, curating festive dishes using Godrej Jersey dairy and Godrej Yummiez frozen-food products, launched via the Godrej Vikhroli Cucina owned-media platform.
Talent: Rakhee Vaswani.
Influencer · 8 Aug 2023
A series of Instagram videos with food and lifestyle creators on picking fresh produce, cleaning and organising the fridge, and storage hacks, made to sell the food-preservation story of Godrej frost-free refrigerators with Nano Shield technology.
Talent: Nitya Hegde, Shreya Agarwala, Saloni Kukreja.
Ad film · 3 Oct 2022
An ad film with brand ambassador Ayushmann Khurrana on the idea that part of your mind stays behind at home whenever you travel or step out. Conceptualised by Sixty Fifth Communications, it was pushed through Bollywood-facing digital platforms and paired with a street-level activation to catch passers-by.
Agency: Sixty Fifth Communications. Talent: Ayushmann Khurrana.
Ad film · 10 Sep 2022
A film following a man on a motorcycle trip through the mountains who can travel without worry because his home is secured with Godrej locks. Instead of product features, the brand chose a post-lockdown message to step out and live freely.
Agencies
Credited on Godrej & Boyce (Appliances, Interio, Locks)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Godrej Creative Lab | 1 campaign | 6 Mar 2025 |
| Lowe Lintas | 1 campaign | 28 Nov 2024 |
| SoCheers | 1 campaign | 11 Oct 2024 |
| Sixty Fifth Communications | 1 campaign | 3 Oct 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
| JSW Paints | 1 | 2 | 7 | Cricket | 20 May 2026 |
Where peers sponsor and Godrej & Boyce (Appliances, Interio, Locks) doesn't
| Property | Peers on it |
|---|---|
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
| Rajasthan Royals | UltraTech Cement |
| Sunrisers Hyderabad | UltraTech Cement |
| Mumbai City | UltraTech Cement |
Questions people ask
What does Godrej & Boyce (Appliances, Interio, Locks) sponsor?
Godrej & Boyce (Appliances, Interio, Locks) has 5 confirmed sponsorship properties on record, mostly in tv and streaming, then culture, arts and literature, including Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17, Literature Live! The Mumbai LitFest. The latest is dated 17 Aug 2026.
Which agency works on Godrej & Boyce (Appliances, Interio, Locks)'s campaigns?
Credited on Godrej & Boyce (Appliances, Interio, Locks) campaigns: Godrej Creative Lab (1 campaign, latest 6 Mar 2025); Lowe Lintas (1 campaign, latest 28 Nov 2024); SoCheers (1 campaign, latest 11 Oct 2024).
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