ICICI
ICICI has 2 campaigns on record and no confirmed sponsorships yet.
1 of 3 rows confirmed on their sourceHow we check
See how ICICI compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Co-branded campaign · Film · 2015
ICICI Bank ran its remit-to-India remittance service off Dilwale in the US, UK and UAE with TV and radio and consumer contests whose winners met the film's cast, an overseas-market buy built on the film's diaspora reach.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 31 Jul 2026
A campaign built around the idea of unexpected rewards for ICICI Bank customers.
Launch · 23 Jun 2025
A brand film marking the launch of the Times Black ICICI Bank Credit Card, a premium Visa-powered card aimed at affluent customers, blending the bank's heritage with a modern-luxury visual narrative.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2008
Secondary shirt sponsor of Force India, 2008–2009.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| ICICI | 0 | 1 | 2 | – | 31 Jul 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and ICICI doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Know when ICICI signs something new
One email when ICICI or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at ICICI? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.