United Spirits (Diageo India)
United Spirits (Diageo India) sponsors 15 properties, mostly music, then football, and has 2 campaigns on record. 3 confirmed in 2026.
22 of 24 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Beverage · Event · 2026
Listed under Sponsors; afaqs! reports Black Dog Soda as Immersive Experience Partner
Presenting · Event · 2026
"brings its latest launch to Lollapalooza India – the Johnnie Walker Blonde Non-Alcoholic Lemonade".
Presenting · Event · 2025
"Presented by Johnnie Walker" across the eight-city India tour.
Beverage · Event · 2025
Listed among the brands the tour is "supported by" in the BookMyShow Live announcement.
Presenting · Event · 2025
Returning sponsor for the third year running.
Presenting · Event · 2025
Listed as "Experience Partner" on Zomaland's own partner wall; EVENTFAQS describes the season as "Presented by Black & White Ginger Ale by Diageo India", and the brand ran the Magic of Sharing Zone.
Event · 2024
Listed under "SPECIAL THANKS" on the DIFF 2024 credits wall.
Partner · Event · 2024
"continued partnership with Echoes of Earth festival for the Johnnie Walker Non-Alcoholic Refreshing Mixer" (Diageo India).
Show 13 more
Presenting · Event · 2024
"first-time co-presenting partner The House of McDowell's Soda"; Diageo India brand that replaced Bacardi after a decade.
Official partner · Event · 2024
Exclusive experience partner (Diageo India); ran 'Table for Everyone' and a Bailey's corner with chefs Megha Kohli and Nishant Choubey.
Presenting · Event · 2023
Co-Presenting Sponsor; activated its Walkers & Co platform on ground.
Official partner · Event · 2023
"Exclusive experience partner" for Zomaland season 4; ran the Table for Everyone culinary experience and a Bailey's corner with chefs Megha Kohli and Nishant Choubey.
Presenting sponsor · TV show · 20 Dec 2021
Co-presenting sponsor of season 1 on SonyLIV.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of Shillong Lajong, 2018–2019.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of NorthEast United, 2017–2019.
Sleeve sponsor · Team · 2016
Sleeve sponsor of NorthEast United, 2016–2020.
Shirt sponsor · Team · 2011
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2011–2014.
Back-of-shirt sponsor · Team · 2008
Back-of-shirt sponsor of Royal Challengers Bengaluru, 2008–2011.
Shirt sponsor · Team · 1996
Front-of-shirt sponsor of Mohun Bagan Super Giant, 1996–2015.
Shirt sponsor · Team · 1994
Front-of-shirt sponsor of East Bengal, 1994–1995.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Ambassadors
Talent named in United Spirits (Diageo India)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Virat Kohli | Current | 30 Mar 2026 | 30 Mar 2026 |
| Kartik Aaryan | Current | 9 Oct 2025 | 9 Oct 2025 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 30 Mar 2026
A film fronted by Virat Kohli reframes the 'Keep Walking' idea around progress as a mindset rather than a milestone, showing Kohli across cricket, fatherhood and entrepreneurship, set to a reimagined version of KISS's 'I Was Made for Lovin' You' recreated by YUNGBLUD.
Talent: Virat Kohli.
Digital/social · 9 Oct 2025
A follow-up to House of McDowell's Soda's ongoing Kartik Aaryan-fronted friendship platform, exploring memorable first experiences shared with friends across social media, out-of-home and shopper touchpoints.
Talent: Kartik Aaryan.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Co-branded campaign · YouTube · 2025
Diageo's Bulleit commissioned a three-episode series, One More Round, with host Sean Evans, launching autumn 2025 across First We Feast's own channels, alongside out-of-home in New York, Los Angeles, San Francisco and Chicago.
Shirt sponsor · Team · 2017
Secondary shirt sponsor of Force India, 2017.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
| Carlsberg India | 3 | 2 | 2 | Music | 26 Mar 2026 |
Where peers sponsor and United Spirits (Diageo India) doesn't
| Property | Peers on it |
|---|---|
| Sunburn Festival | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue), Carlsberg India |
| Goafest | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| ICC Men's T20 World Cup | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Magnetic Fields Festival | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| MAMI Mumbai Film Festival | Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| FC Goa | United Breweries (Kingfisher) |
| ICC Men's Cricket World Cup | Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Times Now Summit | Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
Questions people ask
What does United Spirits (Diageo India) sponsor?
United Spirits (Diageo India) has 15 confirmed sponsorship properties on record, mostly in music, then football, including Kala Ghoda Arts Festival, Lollapalooza India, AP Dhillon One Of One India Tour. The latest is dated 30 Mar 2026.
Who are United Spirits (Diageo India)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Virat Kohli, Kartik Aaryan. This comes from campaign credits in the trade press, not from endorsement contracts.
Does United Spirits (Diageo India) sponsor cricket?
Yes. United Spirits (Diageo India) has 2 confirmed cricket deals on record.
Know when United Spirits (Diageo India) signs something new
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