Titan

Experiential · 29 Mar 2026

To launch the Titan Divers Professional Automatic 500m, a team of certified technical divers shot the watch 52.1 metres below the surface off Phuket, Thailand, setting a Guinness World Record for the deepest underwater product photoshoot.

Festive · 3 Feb 2026

A Valentine's campaign with brand ambassador Aneet Padda that asked couples to name their own Valentine's Day rather than the calendar one. Shoppers wrote their love stories in Mia stores until 15 February for Aneet to read, and the brand launched a bee and honeycomb themed collection alongside.

Talent: Aneet Padda.

Experiential · 2026

Tanishq's third appearance as official jewellery partner at Paris Couture Week, pairing a natural-diamond collection with designer Rahul Mishra's couture showcase 'Radiance in Rhythm', built around the theme of the seven stages of love. Cardi B was among those at the show.

Talent: Cardi B.

Regional · 2026

A Durga Pujo TVC directed by Shoojit Sircar and fronted by Mimi Chakraborty as sutradhaar, weaving four stories of Bengali women reshaping wedding and festival rituals, set to a female rendition of Tagore's 'Ekla Cholo Re'.

Agency: Lowe Lintas. Talent: Mimi Chakraborty.

Digital/social · 2026

IRTH's first-ever brand ambassador campaign, fronting Twinkle Khanna under her 'Mrs Funnybones' persona in a series of short comic films about the everyday design failures of women's bags, launched with the brand's debut monogram collection, Initials.

Talent: Twinkle Khanna.

Launch · 28 Jan 2025

A campaign film themed 'Fine Fragrances for Every Hour, Every Day' for the 24Seven collection, aimed at younger buyers and pitching premium fragrance as a daily habit rather than an occasion purchase.

Digital/social · 2025

A streaming series on Amazon MX Player dramatising Titan's founding through JRD Tata (played by Naseeruddin Shah) and Xerxes Desai (Jim Sarbh), based on Vinay Kamath's book on the brand, released around the 11th anniversary of the government's 'Make in India' campaign.

Talent: Naseeruddin Shah, Jim Sarbh.

Launch · 21 May 2024

A launch campaign for a 17-watch collection, with a film built on life-size props shaped like watch cases and choreographed movement, carrying the brand's 'Seriously Playful' line.

Experiential · 4 Oct 2023

A live OOH kiosk at Phoenix Mall in Mumbai carried a life-like image of Ayushmann Khurrana that shoppers could talk to in real time about smart glasses and lenses. Ogilvy Bangalore built it and cut a digital film out of the footage.

Agency: Ogilvy India. Talent: Ayushmann Khurrana.

Integrated campaign · 1 Sep 2023

Vijay Deverakonda came on as brand ambassador for a digital-first campaign about young Indians holding two contradictory identities at once, told through a split-screen film with lines such as 'Subtly Dramatic' and 'Seriously Playful'.

Agency: Mullen Lintas. Talent: Vijay Deverakonda.

Integrated campaign · 3 Jul 2023

Fastrack Smart's first brand campaign, launched with Ranveer Singh as ambassador alongside a new logo. The Leo Burnett film has Singh breaking a clock that stands for the Indian Standard Timeline of when to graduate and settle down.

Agency: Leo Burnett India. Talent: Ranveer Singh.

Festive · 14 Oct 2022

A festive digital film by DDB Mudra showing three chains of situations in which a compliment passes from one person to the next, released with a new range of Sonata fashion watches.

Agency: DDB Mudra.