Visa
Visa sponsors 2 properties, mostly business, tech and industry, then music, and has 4 campaigns on record. 3 confirmed in 2026.
7 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Associate Partner at the event; wording as printed on the official partner page.
Co-powered · Event · 2025
"Co-powered by Visa and Tuborg".
Associate · Event · 2025
Associate Partner at the event; wording as printed on the official partner page.
Ambassadors
Talent named in Visa's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shah Rukh Khan | Current | 4 Jun 2026 | 4 Jun 2026 |
| Vicky Kaushal | Past | 6 Feb 2025 | 6 Feb 2025 |
| Neeraj Chopra | Past | 13 Jul 2024 | 13 Jul 2024 |
| PV Sindhu | Past | 13 Jul 2024 | 13 Jul 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 4 Jun 2026
Campaign that introduces Shah Rukh Khan as Visa's brand ambassador for India, aimed at affluent consumers who prize experiences over ownership, and launches Visa.co.in as a hub of curated travel, dining and entertainment privileges. Nods to older global Visa films by bringing back the orangutan and the tuk-tuk driver.
Talent: Shah Rukh Khan.
Sponsorship activation · 14 Apr 2026
Activation of Visa's FIFA partnership with HDFC Bank: a limited-edition FIFA World Cup 2026 Visa Pixel credit card and a Spend & Win contest across HDFC Bank's card portfolio, with match packages, themed staycations and merchandise as prizes, launched at a Mumbai event with Michael Owen.
Talent: Michael Owen.
Ad film · 6 Feb 2025
Series of 20-second films in which Vicky Kaushal uses Visa Infinite privileges to give his loved ones luxury escapes, global travel and fine dining. Conceptualised by Leo South Asia and launched on TV in English, Hindi and regional languages.
Agency: Leo South Asia. Talent: Vicky Kaushal.
Sports · 13 Jul 2024
Paris 2024 film following Team Visa athletes Neeraj Chopra and PV Sindhu through training, competition and victory, framing every small daily step, and every secure Visa transaction, as progress towards a bigger goal. Conceptualised by Leo Burnett India.
Agency: Leo Burnett India. Talent: Neeraj Chopra, PV Sindhu.
8 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2024
Front-of-shirt sponsor of Racing Bulls, 2024–present.
Shirt sponsor · Team · 2022
Secondary shirt sponsor of Red Bull Racing, 2022–present.
Shirt sponsor · Team · 2005
Front-of-shirt sponsor of Club Necaxa, 2005–2006.
Shirt sponsor · Team · 2002
Front-of-shirt sponsor of Campeonato Brasileiro Série A, 2002.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 17 Aug 2026
Visa is named as a sponsor in the show notes of 40 episodes between 2026-08-17 and 2026-09-07, most recently 'Big Bank Stablecoin - Can It Compete?'.
Integrated segment · YouTube · Undated
Visa is listed among Raj Shamani's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Visa's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo South Asia | 1 campaign | 6 Feb 2025 |
| Leo Burnett India | 1 campaign | 13 Jul 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
| Upstox | 2 | 0 | 5 | Cricket | 24 Dec 2024 |
Where peers sponsor and Visa doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| ICC Men's Cricket World Cup | Mastercard India, Upstox |
| Indian Premier League | NPCI (RuPay, UPI, BHIM), Upstox |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Dubai Airshow | Mastercard India |
| Mumbai Indians | Mastercard India |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
Questions people ask
What does Visa sponsor?
Visa has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then music, including Global Fintech Fest, AP Dhillon One Of One India Tour. The latest is dated 4 Jun 2026.
Who are Visa's brand ambassadors in 2026?
Campaigns since April 2025 feature Shah Rukh Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Visa's campaigns?
Credited on Visa campaigns: Leo South Asia (1 campaign, latest 6 Feb 2025); Leo Burnett India (1 campaign, latest 13 Jul 2024).
Know when Visa signs something new
One email when Visa or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
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