Birla Estates
Birla Estates sponsors 2 properties, mostly cricket, then culture, arts and literature, and has 3 campaigns on record. 4 confirmed in 2026.
4 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Gujarat Titans, 2026–present.
Partner · Event · 2026
Luxury Real Estate Partner (Premier Partner)
Ambassadors
Talent named in Birla Estates's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Vicky Kaushal | Current | 17 Jan 2026 | 17 Jan 2026 |
| Sufi Motiwala | Current | 17 Jan 2026 | 17 Jan 2026 |
| Virat Kohli | Current | 5 Apr 2025 | 5 Apr 2025 |
| Krunal Pandya | Current | 5 Apr 2025 | 5 Apr 2025 |
| Bhuvneshwar Kumar | Current | 5 Apr 2025 | 5 Apr 2025 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 11 Apr 2026
A season-long Indian T20 League 2026 campaign built on Birla Estates' continuing partnership with Gujarat Titans, pairing the discipline of high-performance sport with the precision of thoughtfully designed homes through fan engagement and exclusive customer experiences.
Digital/social · 17 Jan 2026
A consumer-education platform simplifying real estate for homebuyers via a microsite, chatbot, podcast series (hosted by Raj Shamani) and short films fronted by Vicky Kaushal, Sufi Motiwala, Kumud Mishra and Parag Tyagi, addressing real buyer questions on documentation, compliance and RERA; the second edition was backed by a Birla Estates x ANAROCK "Homebuyer Awareness Survey."
Talent: Vicky Kaushal, Sufi Motiwala, Kumud Mishra, Parag Tyagi.
Sponsorship activation · 5 Apr 2025
Birla Estates' Indian T20 League 2025 campaign with cricketers Virat Kohli, Bhuvneshwar Kumar and Krunal Pandya, drawing a parallel between Chinnaswamy Stadium and Birla Estates homes through three digital films; ran alongside Birla Estates' fourth consecutive year as Principal Sponsor of Royal Challengers Bengaluru (RCB). Conceptualised and produced by McCann.
Agency: McCann. Talent: Virat Kohli, Bhuvneshwar Kumar, Krunal Pandya.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Birla Estates is on Raj Shamani's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Birla Estates's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 1 campaign | 5 Apr 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Birla Estates | 2 | 4 | 3 | Cricket | 11 Apr 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Birla Estates doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Birla Estates sponsor?
Birla Estates has 2 confirmed sponsorship properties on record, mostly in cricket, then culture, arts and literature, including Gujarat Titans, India Art Fair. The latest is dated 11 Apr 2026.
Who are Birla Estates's brand ambassadors in 2026?
Campaigns since April 2025 feature Vicky Kaushal, Sufi Motiwala, Virat Kohli, Krunal Pandya, Bhuvneshwar Kumar. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Birla Estates's campaigns?
Credited on Birla Estates campaigns: McCann Worldgroup India (1 campaign, latest 5 Apr 2025).
Does Birla Estates sponsor cricket?
Yes. Birla Estates has 1 confirmed cricket deal on record.
Know when Birla Estates signs something new
One email when Birla Estates or a home & building rival signs a sponsorship, an ambassador or a campaign.
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