Top sponsors in sportswear
Fast&Up leads sportswear in 2026 with 1 confirmed deal. 18 brands in this category have deals in India or the Gulf.
2026 leaderboard
Ranked by confirmed 2026 deals. Use the region switch at the top to see India or the Gulf alone.
| # | Brand | 2026 deals | Properties in 2026 | Main passion point | Latest |
|---|---|---|---|---|---|
| 1 | Fast&Up | 1 | 1 | Running and fitness | 2026 |
| 2 | Callaway Golf | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
| 3 | Laykold | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
| 4 | Cosco | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
Where sportswear spends
2026 confirmed deals by passion point.
New in 2026
First confirmed deal on record this year.
Callaway GolfLaykoldCosco
Narrow it down
Brands in each part of sportswear.
Other sportswear brands
With the number of confirmed deals on record.
For sportswear marketers
See your brand against these peers
Your properties, where the category is crowded, and the slots nobody in sportswear holds yet. A 20-minute teardown with Saurabh Garg at C4E.