Vi
Vi sponsors 1 property, mostly business, tech and industry, and has 2 campaigns on record. 2 confirmed in 2026.
5 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Foundation Partner at the event; wording as printed on the official partner page.
Partner · Event · 2025
Foundation Partner at the event; wording as printed on the official partner page.
Partner · Event · 2024
Foundation Partner at the event; wording as printed on the official partner page.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Vodafone Idea is on Nova Spiritual India's YouTube sponsor wall, carried in 45 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Vi's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shah Rukh Khan | Current | 1 Sep 2026 | 1 Sep 2026 |
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 1 Sep 2026
Vodafone Idea refreshed its Vi brand identity, moving its signature yellow-dot 'particle' into a dynamic 3D sphere at the top of the logo, and revealed Bollywood star Shah Rukh Khan as the face of its upcoming campaign, signalling a broader brand relaunch after the company's AGR-dues relief.
Talent: Shah Rukh Khan.
Purpose · 7 Nov 2023
Ogilvy-conceived purpose campaign addressing loneliness through the power of connectivity, told as short films. It launched in 2023 around youth and urban isolation, set to the song 'Akele Akele Kahaan Ja Rahe Ho', and was revived in 2024 with a second, Durga Puja-set instalment about empty-nester parents, which debuted during the ICC T20 World Cup.
Agency: Ogilvy India.
Agencies
Credited on Vi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 7 Nov 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against telecom peers
Confirmed deals only. The full telecom leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Vi | 1 | 2 | 2 | Business, tech and industry | 1 Sep 2026 |
| Airtel | 7 | 4 | 8 | Business, tech and industry | 18 Aug 2026 |
| Jio | 10 | 2 | 1 | Business, tech and industry | 2026 |
| STC | 6 | 3 | 3 | Football | 23 Feb 2026 |
| Ooredoo | 2 | 6 | 5 | Kabaddi, hockey, tennis and more | 26 Aug 2026 |
Where peers sponsor and Vi doesn't
| Property | Peers on it |
|---|---|
| Singham Again | Airtel, Jio |
| Global Fintech Fest | Airtel |
| Goafest | Jio |
| LEAP | STC |
| Bengaluru Tech Summit | Airtel |
| Pushpa 2: The Rule | Airtel |
| Web Summit Qatar | Ooredoo |
| MAMI Mumbai Film Festival | Jio |
Questions people ask
What does Vi sponsor?
Vi has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including India Mobile Congress. The latest is dated 1 Sep 2026.
Who are Vi's brand ambassadors in 2026?
Campaigns since April 2025 feature Shah Rukh Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Vi's campaigns?
Credited on Vi campaigns: Ogilvy India (1 campaign, latest 7 Nov 2023).
Know when Vi signs something new
One email when Vi or a telecom rival signs a sponsorship, an ambassador or a campaign.
Work at Vi? Claim this page
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