Swiggy
Swiggy sponsors 5 properties, mostly tv and streaming, then esports and gaming, and has 7 campaigns on record. 5 confirmed in 2026.
11 of 13 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · Series · 18 Jul 2025
Swiggy was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor with a dedicated in-app tab selling brands featured on the show, an on-screen order placed by host Sahiba Bali in the 6 January episode, and sponsorship of the 'Bizz Quiz' inside Sony LIV's 'Be a Home Shark' feature.
Partner · Event · 2025
Listed among the season's sponsors.
Partner · Event · 2025
Unicorn Silver Partner at the event; wording as printed on the official partner page.
Associate sponsor · Film · 2024
Swiggy is billed in Singham Again's opening credits as a brand partner of the film.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2025
Swiggy is listed among ISHAN MONITOR's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Swiggy's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Bhuvan Bam | Current | 17 Feb 2026 | 17 Feb 2026 |
| Rishabh Pant | Past | 17 Feb 2025 | 17 Feb 2025 |
| Farhan Akhtar | Past | 2 Mar 2023 | 2 Mar 2023 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 31 Jul 2026
Swiggy's private snacks label Noice built a wordplay campaign on the similarity between 'Noice' and 'noise', releasing two digital films (including one about a technician investigating a mysterious noise behind an apartment wall) to promote its snacks, spreads, beverages and pantry range on Instamart.
Purpose · 23 Jun 2026
Confectionery brand Alpenliebe partnered with Swiggy on the 'Sweetest City Challenge', a cause campaign across more than 20 cities urging customers to greet and thank delivery partners, built on survey findings that a quarter of deliveries end without any acknowledgement.
Sports · 11 May 2026
Swiggy partnered with Snapchat to launch 'Swiggy Sixes', a real-time IPL activation using Snap's live cricket data API to trigger Snapchat ads and a 66% food discount for six minutes every time a six was hit during matches.
Festive · 10 Mar 2026
For Holi, Instamart staged a street stall that served pani puri using its high-powered water guns instead of traditional serving methods, an on-ground stunt built to go viral and highlight the water guns available on the app.
Integrated campaign · 17 Feb 2026
The 2026 edition of the Great Indian Restaurant Festival, running two months from 15 February across 40,000 restaurants in more than 60 cities. Bhuvan Bam fronted it and brought the BB Ki Vines characters Babloo, Babli and Sameer into the films, each playing a different kind of bill-conscious diner.
Talent: Bhuvan Bam.
Show 2 more
Ad film · 17 Feb 2025
Rishabh Pant tells a hungry friend that food will arrive in ten minutes, and the friend imagines chefs sprinting through streets tossing noodles and baking naan in a moving tandoor. The doorbell ends the fantasy. Written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
Agency: Moonshot. Talent: Rishabh Pant.
Launch · 2 Mar 2023
Two films marking the folding of Dineout into the Swiggy app. Farhan Akhtar and Shibani Dandekar Akhtar bicker over whether to eat out or order in, and in the second film Farhan claims the restaurant discount came from his own fame until a waiter gives away the Dineout booking.
Agency: Enormous. Talent: Farhan Akhtar, Shibani Dandekar Akhtar.
Agencies
Credited on Swiggy's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Carrefour | 1 | 0 | 7 | Football | 14 Nov 2025 |
Where peers sponsor and Swiggy doesn't
| Property | Peers on it |
|---|---|
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
| WAVES - World Audio Visual & Entertainment Summit | Amazon India |
| Kaun Banega Crorepati season 17 | Amazon India |
Questions people ask
What does Swiggy sponsor?
Swiggy has 5 confirmed sponsorship properties on record, mostly in tv and streaming, then esports and gaming, including Special Ops 2, Shark Tank India season 4, Battlegrounds Mobile India Masters Series. The latest is dated 31 Jul 2026.
Who are Swiggy's brand ambassadors in 2026?
Campaigns since April 2025 feature Bhuvan Bam. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Swiggy's campaigns?
Credited on Swiggy campaigns: Moonshot (1 campaign, latest 17 Feb 2025); Enormous (1 campaign, latest 2 Mar 2023).
Know when Swiggy signs something new
One email when Swiggy or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
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