Coca-Cola India
Coca-Cola India sponsors 13 properties, mostly tv and streaming, then film, and has 10 campaigns on record. 8 confirmed in 2026.
22 of 26 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Listed under "Official Sponsors".
Partner · Event · 2026
Logo in the sponsor bar on the championship's own site; tiers are not printed.
Official partner · Event · 2026
Listed under "GLOBAL PARTNERS" on the ICC partners page.
Partner · Event · 2026
Named among the festival's supporting partners for the 15th edition.
Product placement · Series · 18 Sep 2025
Set dressing at a movie premiere.
Product placement · Series · 18 Sep 2025
Set dressing in an office scene with Karan Johar.
Event · 2025
Logo carried on the sponsor wall as "Coke" with no tier label printed on the card.
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Beverage · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
Partner · Event · 2024
Special partner.
Powered by · Event · 2024
Charged by.
Product placement · Film · 2023
Taapsee Pannu poses in front of an outsize Coca-Cola board at Piccadilly Circus in the London stretch.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Beverage · Event · 2023
Beverage Partner (listed as CocaCola)
Sleeve sponsor · Team · 1998
Sleeve sponsor of Mohun Bagan Super Giant, 1998–2001.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Coca-cola is on Coke Studio India 's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Coca-Cola India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Janhvi Kapoor | Current | 15 Apr 2026 | 15 Apr 2026 |
| Diljit Dosanjh | Current | 15 Apr 2026 | 15 Apr 2026 |
| Sunil Grover | Current | 28 Aug 2025 | 28 Aug 2025 |
| Kartik Aaryan | Past | 4 Feb 2025 | 4 Feb 2025 |
| Harsha Bhogle | Past | 2 Aug 2023 | 2 Aug 2023 |
| Kriti Sanon | Past | 1 Mar 2022 | 1 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 22 Aug 2026
Sprite and IRCTC branded a Tejas Express on the Lucknow-Delhi route for six months, with five branded coaches, station announcements in the brand's name, Sprite in the onboard food bundle and station benches made from recycled packaging waste.
Rebrand · 20 Jul 2026
Coca-Cola rolled out a new global visual identity system built around its red-and-white palette, the Dynamic Ribbon, the Arden Square device and Spencerian script, aimed at brand consistency across more than 200 markets; the rollout began across Latin America, Europe, the Middle East and Asia.
Integrated campaign · 15 Apr 2026
Coca-Cola reframes a drink break as a pause that pulls you back into the moment. Diljit Dosanjh carries the north and west films, Janhvi Kapoor the Tamil version with a separate Kannada cut, over an original track by Donn Bhat.
Agency: VML. Talent: Diljit Dosanjh, Janhvi Kapoor.
Ad film · 20 Feb 2026
Coca-Cola brought back its old jeera-flavoured drink with a film that reworks an R. D. Burman track into a chant around the word jeera, shot in everyday street settings and directed by Abhijit Sudhakar of ZigZag Films.
Agency: Talented.
Ad film · 28 Aug 2025
A mealtime-pairing platform that puts Sprite next to spicy food. Sharvari walks into a restaurant where Sunil Grover plays a run of characters serving hotter and hotter dishes. Sprite also ran tie-ups with Ching's, Masterchow, Bingo, Jolochips, Wow! China and Too Yumm.
Agency: Ogilvy India. Talent: Sharvari, Sunil Grover.
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Ad film · 4 Feb 2025
Kartik Aaryan fronts a film built on the line 'Aur kuch nahi mangta, sirf Fanta mangta', aimed at teenagers and their cravings. The track reworks 1980s film music for the nostalgia angle.
Agency: VML. Talent: Kartik Aaryan.
Regional · 18 Mar 2024
A South-market campaign for Thums Up fronted by Kannada star Kichcha Sudeep, built around the brand's 'toofan' (storm) territory.
Talent: Kichcha Sudeep.
Sports · 2 Aug 2023
An integrated campaign for Thums Up as official beverage partner of the ICC Men's Cricket World Cup 2023, built around a split-can pack that let fans back their favourite team, QR-code digital victory coins and a film debating who would win the Cup. Cricket commentator Harsha Bhogle featured in the campaign.
Agency: Ogilvy India. Talent: Harsha Bhogle.
Ad film · 6 Mar 2023
A global 'Real Magic' campaign film in which an ice-cold bottle of Coca-Cola travels between famous paintings, from Andy Warhol's 1962 Coca-Cola artwork to a diverse mix of classic and contemporary works, before inspiring an uninspired art student.
Launch · 1 Mar 2022
The India launch campaign for the reformulated zero-sugar variant, with Kriti Sanon asking people to try it and decide whether it beats the original. Built to drive trial under a #TryItFirst call to action.
Talent: Kriti Sanon.
28 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 4 Sep 2026
Sprite is named as a sponsor in the show notes of 1 episode on 2026-09-04, most recently 'Angie Martinez IRL - Yahya Abdul-Mateen: Being Grateful For The Good In Life'.
In-video ad read · Podcast · 4 Sep 2026
Sprite is named as a sponsor in the show notes of 1 episode on 2026-09-04, most recently 'Yahya Abdul-Mateen: Being Grateful For The Good In Life'.
In-video ad read · Podcast · 3 Sep 2026
Sprite is named as a sponsor in the show notes of 1 episode on 2026-09-03, most recently 'Episode 5-40 | E-40'.
In-video ad read · Podcast · 3 Sep 2026
Sprite is named as a sponsor in the show notes of 1 episode on 2026-09-03, most recently 'Joe and Jada - Daymond John on FUBU origins, Shark Tank, peptides, LL Cool J’s s'.
Shorts sponsor · Team · 2025
Shorts sponsor of Vålerenga, 2025–present. Listed for the 2025 season.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of América, 2025–present. Listed for the 2025–26 season.
Show 16 more
Sleeve sponsor · Team · 2019
Sleeve sponsor of Islamabad United, 2019.
Sleeve sponsor · Team · 2019
Sleeve sponsor of Peshawar Zalmi, 2019–2020.
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Club Tijuana, 2017.
Shirt sponsor · League · 2004
Front-of-shirt sponsor of English Football League, 2004–2010.
Shirt sponsor · Team · 2004
Secondary shirt sponsor of Cruz Azul, 2004–2014.
Shirt sponsor · Team · 1998
Front-of-shirt sponsor of Bangladesh national cricket team, 1998.
Shirt sponsor · League · 1994
Front-of-shirt sponsor of Scottish League Cup, 1994–1998.
Shirt sponsor · Team · 1993
Front-of-shirt sponsor of Australia national cricket team, 1993–1998.
Shirt sponsor · Team · 1993
Front-of-shirt sponsor of Club Necaxa, 1993–2014.
Shirt sponsor · League · 1992
Front-of-shirt sponsor of EFL Cup, 1992–1998.
Shirt sponsor · Team · 1992
Front-of-shirt sponsor of Tokyo Verdy, 1992–1995.
Shirt sponsor · Team · 1989
Front-of-shirt sponsor of Cruzeiro EC, 1989–1995.
Shirt sponsor · Team · 1988
Front-of-shirt sponsor of Santos Laguna, 1988–1994.
6 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 22 May 2026
Fanta is named as a sponsor in the show notes of 1 episode on 2026-05-22, most recently 'Our 12 Xbox Showcase Predictions – Unlocked 742'.
Integrated segment · YouTube · 2026
Coca-cola is on Team Coco's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Coca-cola is on វណ្ណដា-VannDa Official's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 21 Jun 2025
Coca-cola sponsored Coke Studio Pakistan on YouTube; the most recent tracked video is 'Laaree Choote | Throwback | Coke Studio Live Uae | World Music Day' (2025-06-21). Carried in 6 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Coca-cola is on Inter's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Coca-cola is listed among Good Mythical MORE's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Coca-Cola India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| VML | 2 campaigns | 15 Apr 2026 |
| Talented | 1 campaign | 20 Feb 2026 |
| Ogilvy India | 2 campaigns | 28 Aug 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
| Parle Agro | 4 | 0 | 6 | TV and streaming | 24 Aug 2025 |
Where peers sponsor and Coca-Cola India doesn't
| Property | Peers on it |
|---|---|
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
| Mubadala Abu Dhabi Open | Bisleri |
| Tata Mumbai Marathon | Bisleri |
Questions people ask
What does Coca-Cola India sponsor?
Coca-Cola India has 13 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Dubai Rugby Sevens, Hero Indian Open, ICC Men's T20 World Cup. The latest is dated 22 Aug 2026.
Who are Coca-Cola India's brand ambassadors in 2026?
Campaigns since April 2025 feature Janhvi Kapoor, Diljit Dosanjh, Sunil Grover. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Coca-Cola India's campaigns?
Credited on Coca-Cola India campaigns: VML (2 campaigns, latest 15 Apr 2026); Talented (1 campaign, latest 20 Feb 2026); Ogilvy India (2 campaigns, latest 28 Aug 2025).
Does Coca-Cola India sponsor cricket?
Yes. Coca-Cola India has 2 confirmed cricket deals on record.
Know when Coca-Cola India signs something new
One email when Coca-Cola India or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Coca-Cola India? Claim this page
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