Top sponsors in food
DS Group (Rajnigandha, Pulse, Catch) leads food in 2026 with 8 confirmed deals. 115 brands in this category have deals in India or the Gulf.
2026 leaderboard
Ranked by confirmed 2026 deals. Use the region switch at the top to see India or the Gulf alone.
| # | Brand | 2026 deals | Properties in 2026 | Main passion point | Latest |
|---|---|---|---|---|---|
| 1 | DS Group (Rajnigandha, Pulse, Catch) | 8 | 2 | TV and streaming | 5 Jun 2026 |
| 2 | Parle Products | 6 | 0 | – | 15 Jun 2026 |
| 3 | KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 5 | 0 | – | 30 Jul 2026 |
| 4 | ITC | 4 | 3 | TV and streaming | 13 Jun 2026 |
| 5 | Britannia | 4 | 2 | Business, tech and industry | 26 Aug 2026 |
| 6 | Amul | 4 | 2 | Cricket | 7 May 2026 |
| 7 | Mother Dairy | 4 | 0 | TV and streaming | 23 Jun 2026 |
| 8 | Burger King | 3 | 0 | – | 18 Jul 2026 |
| 9 | McDonald's India (Westlife + CPRL franchisees) | 2 | 0 | – | 1 Aug 2026 |
| 10 | Mondelez India | 2 | 1 | TV and streaming | 6 Feb 2026 |
| 11 | Mars India (Snickers, Galaxy) | 2 | 0 | – | 1 Sep 2026 |
| 12 | Parag Milk Foods (Gowardhan, Go) | 2 | 2 | TV and streaming | 19 Jun 2026 |
| 13 | India Gate | 2 | 0 | – | 10 Mar 2026 |
| 14 | Unibic | 2 | 0 | – | 30 Jul 2026 |
| 15 | Licious | 2 | 0 | – | 29 Jul 2026 |
| 16 | Starbucks | 1 | 1 | Music | 24 Aug 2026 |
| 17 | Haldiram's | 1 | 0 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| 18 | Too Yumm | 1 | 0 | Music | 13 Apr 2026 |
| 19 | Eggo | 1 | 0 | – | 28 Mar 2026 |
| 20 | Veeba | 1 | 1 | TV and streaming | 5 Jan 2026 |
| 21 | Fortune | 1 | 1 | TV and streaming | 15 Aug 2026 |
| 22 | McVitie's | 1 | 0 | – | 13 Feb 2026 |
| 23 | Simba | 1 | 1 | Culture, arts and literature | 23 Feb 2026 |
| 24 | Hershey's | 1 | 0 | – | 24 Jul 2026 |
| 25 | Farmley | 1 | 0 | – | 20 Jun 2026 |
| 26 | Paul & Mike | 1 | 1 | Music | 2026 |
| 27 | Daawat | 1 | 0 | Film | 4 Aug 2026 |
| 28 | Alpenliebe | 1 | 0 | – | 21 Jan 2026 |
| 29 | Havmor | 1 | 0 | – | 17 Jan 2026 |
| 30 | The Whole Truth | 1 | 1 | Culture, arts and literature | 2026 |
| 31 | Balaji Wafers | 1 | 1 | Film | 2026 |
| 32 | Director Special Elaichi | 1 | 1 | TV and streaming | 2026 |
| 33 | Malkist | 1 | 1 | TV and streaming | 2026 |
| 34 | Dibba Bay | 1 | 1 | Culture, arts and literature | 2026 |
| 35 | Papa Johns | 1 | 1 | Kabaddi, hockey, tennis and more | 2026 |
| 36 | Agribusiness Group Resource | 1 | 1 | Food and drink | 2026 |
| 37 | Al Barakah Dates Factory | 1 | 1 | Food and drink | 2026 |
| 38 | Al Khayyat Investment | 1 | 1 | Food and drink | 2026 |
| 39 | Americana | 1 | 1 | Food and drink | 2026 |
| 40 | Barakat | 1 | 1 | Food and drink | 2026 |
Show all 40 brands
Where food spends
2026 confirmed deals by passion point.
New in 2026
First confirmed deal on record this year.
UnibicLiciousDirector Special ElaichiMalkistDibba BayPapa JohnsAgribusiness Group ResourceAl Barakah Dates FactoryAl Khayyat InvestmentAmericanaBarakatBRFDamdaranDifco GroupEmirates MacaroniEnglish Biscuits
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Other food brands
With the number of confirmed deals on record.
For food marketers
See your brand against these peers
Your properties, where the category is crowded, and the slots nobody in food holds yet. A 20-minute teardown with Saurabh Garg at C4E.