Mastercard India
Mastercard India sponsors 8 properties, mostly comedy, then music, and has 4 campaigns on record. 4 confirmed in 2026.
11 of 13 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Title · Event · 2026
Brand owner and title of the property; the series is Mastercard's own live entertainment platform, curated with TribeVibe and EVA Live, and included a Learning Links Foundation tie-up that seated about 90 students from underserved communities.
Powered by · Event · 2026
"Powered by" lock-up carrying the Mastercard logo on the festival's own homepage.
Presenting · Event · 2026
The nine Papa Yaar Mumbai shows at Dome, SVP Stadium (12-14 and 19-20 June 2026) were staged as part of Mastercard's multi-city entertainment series.
Conference sponsor · Event · 2025
Conference Sponsor on the Dubai Airshow sponsors page; the wall is undated and carries the most recent edition, so the year is inferred.
Partner · Event · 2025
Gold Partner at the event; wording as printed on the official partner page.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Presenting · Event · 2020
The festival's own homepage banner reads "Mastercard presents the Emirates Airline Dubai Jazz Festival".
Back-of-shirt sponsor · Team · 2008
Back-of-shirt sponsor of Mumbai Indians, 2008–2013.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · League · 2022
Front-of-shirt sponsor of Irani Trophy, 2022–2023.
Ambassadors
Talent named in Mastercard India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ishaan Khatter | Current | 25 Nov 2025 | 25 Nov 2025 |
| Shafali Verma | Past | 9 Dec 2022 | 9 Dec 2022 |
| Tiger Shroff | Past | 7 Dec 2022 | 7 Dec 2022 |
| Rashmika Mandanna | Past | 7 Dec 2022 | 7 Dec 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 3 Jul 2026
Nine short films on everyday payment moments (bills, travel bookings, EMI purchases, contactless taps, merchant offers, secure online payments) arguing that the card delivers rewards, security and experiences beyond the transaction. Eight weeks across social, digital TV, OTT and cinemas in several Indian languages.
Digital/social · 25 Nov 2025
Five films with Ishaan Khatter and Krithi Shetty that make a phone tap a style statement, released in phases with creator 'tap moments' on Reels and Shorts, quizzes and user content, plus on-ground 'Tap Zones' at cafes and stores. Creative by McCann Worldgroup India.
Agency: McCann Worldgroup India. Talent: Ishaan Khatter, Krithi Shetty.
Sponsorship activation · 9 Dec 2022
Films made with the BCCI on the journeys of Shafali Verma, Harleen Kaur Deol and Renuka Singh, run during the India-Australia women's T20 series in Mumbai to push back on cricket being seen as a men's game, with a fan pledge hosted on priceless.com.
Talent: Shafali Verma, Harleen Kaur Deol, Renuka Singh.
Integrated campaign · 7 Dec 2022
Co-branded campaign with Citi India telling people to step out after two years of lockdown, structured like a viral song video: a teaser, a main film with Tiger Shroff, Rashmika Mandanna and rapper DIVINE, then a hook-step challenge, extended into Diwali under #StartSomethingPriceless.
Talent: Tiger Shroff, Rashmika Mandanna, DIVINE.
7 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 1997
Front-of-shirt sponsor of MasterCard Lola, 1997.
Shirt sponsor · Team · 1996
Front-of-shirt sponsor of D.C. United, 1996–2001.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Mastercard is listed among UEFA's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on Mastercard India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 1 campaign | 25 Nov 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mastercard India | 8 | 4 | 4 | Comedy | 3 Jul 2026 |
| NPCI (RuPay, UPI, BHIM) | 10 | 8 | 5 | Music | 24 Aug 2026 |
| Visa | 2 | 3 | 4 | Business, tech and industry | 4 Jun 2026 |
| PhonePe | 5 | 5 | 2 | Business, tech and industry | 6 Mar 2026 |
| Upstox | 2 | 0 | 5 | Cricket | 24 Dec 2024 |
Where peers sponsor and Mastercard India doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 18 | NPCI (RuPay, UPI, BHIM), PhonePe |
| Indian Premier League | NPCI (RuPay, UPI, BHIM), Upstox |
| Kaun Banega Crorepati season 17 | NPCI (RuPay, UPI, BHIM) |
| Lollapalooza India | NPCI (RuPay, UPI, BHIM) |
| Prime Volleyball League | NPCI (RuPay, UPI, BHIM) |
| Kerala Blasters | PhonePe |
| News18 Rising Bharat Summit | PhonePe |
| Pro Kabaddi League | NPCI (RuPay, UPI, BHIM) |
Questions people ask
What does Mastercard India sponsor?
Mastercard India has 8 confirmed sponsorship properties on record, mostly in comedy, then music, including Mastercard Entertainment Series, NH7 Weekender, Zakir Khan: Papa Yaar. The latest is dated 3 Jul 2026.
Who are Mastercard India's brand ambassadors in 2026?
Campaigns since April 2025 feature Ishaan Khatter. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Mastercard India's campaigns?
Credited on Mastercard India campaigns: McCann Worldgroup India (1 campaign, latest 25 Nov 2025).
Does Mastercard India sponsor cricket?
Yes. Mastercard India has 2 confirmed cricket deals on record.
Know when Mastercard India signs something new
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