TCS
TCS sponsors 3 properties, mostly running and fitness, then business, tech and industry, and has 2 campaigns on record. 4 confirmed in 2026.
6 of 14 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Brought to you by Partner at the event; wording as printed on the official partner page.
Title · Event · 2026
Listed as "Joint Title Sponsor" on the event's own sponsor wall.
Title · Event · 2026
Listed as "Title Sponsor" on the event's own sponsor wall.
Partner · Event · 2025
Brought to you by Partner at the event; wording as printed on the official partner page.
Title · Event · 2025
Listed as "Joint Title Sponsor" on the event's own sponsor wall.
Title · Event · 2025
Listed as "Title Sponsor" on the event's own sponsor wall.
Partner · Event · 2024
Brought to you by Partner at the event; wording as printed on the official partner page.
Title · Event · 2024
Listed as "Joint Title Sponsor" on the event's own sponsor wall.
Show 3 more
Title · Event · 2024
Listed as "Title Sponsor" on the event's own sponsor wall.
Title · Event · 2023
TCS logo sits alongside Tata at the head of the 2023 wall; the 2023 page did not print tier labels.
Title · Event · 2023
Title sponsor; the race carries the TCS name.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 16 Jan 2026 · Reported value rs 14
Long-running global sports-sponsorship platform anchoring TCS's B2B brand in the emotion of marathon running. TCS sponsors 14 marquee marathons across 11 countries, including the Mumbai, London, New York City and Sydney marathons, tied to its brand promise 'With you for the long run.'
Rebrand · 2021
TCS replaced its decade-old tagline 'Experience Certainty' with a new brand proposition, 'Building on Belief,' repositioning the company around a shared, collaborative purpose with clients rather than pure delivery certainty.
Marketing leadership
As reported in the trade press, with the date and the article.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| TCS | 3 | 4 | 2 | Running and fitness | 16 Jan 2026 |
| Google India | 15 | 10 | 6 | Business, tech and industry | 15 Aug 2026 |
| Meta India (Instagram, WhatsApp) | 7 | 3 | 6 | Business, tech and industry | 2026 |
| Truecaller India | 3 | 3 | 3 | Business, tech and industry | 8 Jan 2026 |
| Aura | 0 | 2 | 4 | – | 22 Jul 2026 |
Where peers sponsor and TCS doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| Goafest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| Web Summit Qatar | Google India, Meta India (Instagram, WhatsApp) |
| WAVES - World Audio Visual & Entertainment Summit | Google India, Meta India (Instagram, WhatsApp) |
| LEAP | Meta India (Instagram, WhatsApp) |
| Comic Con India | Google India |
| Kaun Banega Crorepati season 18 | Google India |
| Lollapalooza India | Google India |
Questions people ask
What does TCS sponsor?
TCS has 3 confirmed sponsorship properties on record, mostly in running and fitness, then business, tech and industry, including India Mobile Congress, Tata Mumbai Marathon, TCS World 10K Bengaluru. The latest is dated 16 Jan 2026.
Know when TCS signs something new
One email when TCS or a technology & software rival signs a sponsorship, an ambassador or a campaign.
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