NPCI
NPCI is the RBI-backed body that runs India's retail payment systems.
From our blog: College fest sponsors in India 2025-26: NPCI held the title at two IITs · Brands that sponsor college fests in India: JioSaavn is on seven of ten lists
Counts include its 3 brands1 of 1 rows on this page confirmed on their sourceHow we check
See how NPCI compares with Mastercard India and VisaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Brands under NPCI
Each brand has its own page with its own deals. Confirmed rows only; the lists below are the rows that name NPCI itself.
Ads running in India
None found in India on 6 Nov 2026.
Its rivals running ads now: Mastercard India and Visa.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 11 Nov 2024
NPCI put a positioning line on the parent organisation for the first time, arguing that each digital transaction moves an individual and the country forward. It was aimed at making the corporation as recognisable as UPI and RuPay are.
Against payments & fintech peers
Confirmed deals only. The full payments & fintech leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| NPCI | 10 | 9 | 5 | Music | 26 Mar 2026 |
| Mastercard India | 6 | 4 | 4 | Comedy | 2026 |
| Visa | 3 | 4 | 4 | Business, tech and industry | 2 Jan 2026 |
Where peers sponsor and NPCI doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Mastercard India, Visa |
| ICC Men's Cricket World Cup | Mastercard India |
| Mumbai Indians | Mastercard India |
| Shaastra | Visa |
| NH7 Weekender | Mastercard India |
| AP Dhillon One Of One India Tour | Visa |
| Zakir Khan: Papa Yaar | Mastercard India |
People
Marketing leaders reported in NPCI roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Ramesh YadavChief Marketing Officer | Chief Marketing Officer | 23 Jan 2025 | afaqs! |
Questions people ask
What does NPCI sponsor?
NPCI has 10 confirmed sponsorship properties on record, mostly in music, then cricket, including TATA IPL 2026, Bandland, Indian Premier League. The latest is dated 26 Mar 2026.
Who are NPCI's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on NPCI's campaigns?
Credited on NPCI campaigns: tgthr. (1 campaign, latest 24 Aug 2026); Tilt Brand Solutions (1 campaign, latest 4 Apr 2026); DDB Mudra (1 campaign, latest 18 Apr 2022).
Does NPCI sponsor cricket?
Yes. NPCI has 6 confirmed cricket deals on record.
Know when NPCI signs something new
One email when NPCI or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
Work at NPCI? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/npci, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.