Zomato
Zomato sponsors 12 properties, mostly music, then culture, arts and literature, and has 4 campaigns on record. 8 confirmed in 2026.
17 of 18 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ticketing · Event · 2026
Grand Finals tickets sold through OneApp and the BGMS store; District by Zomato is NODWIN's standing ticketing partner.
Ticketing · Event · 2026
Tickets available exclusively on District by Zomato.
Ticketing · Event · 2026
Named the edition's ticketing partner: tickets sold on the District app by Zomato.
Ticketing · Event · 2026
Tickets for the edition sold 'exclusively on District by Zomato'; District had been named official ticketing partner across NODWIN Gaming's Comic Con India, NH7 Weekender and DreamHack IPs for a second consecutive year in August 2025.
Ticketing · Event · 2026
Ticketing platform for the show, linked from the event page.
Ticketing · Event · 2025
Exclusive ticketing partner for NODWIN's DreamHack India, Comic Con India and NH7 Weekender.
Partner · Event · 2025
Unicorn Gold Partner at the event; wording as printed on the official partner page.
Ticketing · Event · 2024
Ticketing partner of the India leg.
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Ticketing · Event · 2024
Ticketing partner for the India leg; Zomato Live also ran digital films with Diljit and Rahul Dua promoting ticket booking.
Partner · Event · 2024
Collaborated on IFFIesta, the festival's 'District' entertainment zone of food stalls and curated performances, which drew 18,795 visitors.
Presenting · Event · 2024
Zomato's live entertainment arm brought the Act Your Age tour to India and kept ticketing inside the Zomato app.
Title · Event · 2024
Title brand of the property; the concert is named for Zomato and organised by Zomato Live, its live events vertical, for the Feeding India giveback programme.
Product placement · Film · 7 Sep 2023
A visual placement rather than a story integration. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
Product placement · Series · 2023
Zomato was written into season 2 as an in-story integration, one of two deals GroupM ESP executed on the show alongside the Natural Diamond Council.
Ambassadors
Talent named in Zomato's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Boman Irani | Current | 11 Jun 2026 | 11 Jun 2026 |
| Smriti Mandhana | Current | 20 Jan 2026 | 20 Jan 2026 |
| Shah Rukh Khan | Current | 9 Aug 2025 | 9 Aug 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 4 Jul 2026
Asian Paints partnered with Zomato to spotlight India's habit of using house colours, not addresses, as directions; a digital film follows a Zomato delivery partner navigating by colour, and the idea was rolled out live across roughly four million Zomato orders for 15 days.
Agency: White Rivers Media.
Ad film · 11 Jun 2026
District by Zomato launched Splitpay, a bill-splitting feature on its dining app, with a comic ad film built around a restaurant bill-dispute brawl between actors Boman Irani and Anupam Kher.
Talent: Boman Irani, Anupam Kher.
Ad film · 20 Jan 2026
A film fronted by cricketer Smriti Mandhana that frames healthy eating as a disciplined, repeated choice rather than a New Year resolution, tied to the launch of Zomato's in-app Healthy Mode nutrition filters.
Talent: Smriti Mandhana.
Ad film · 9 Aug 2025
Zomato's campaign celebrating the quiet grind behind success stories featured Shah Rukh Khan, whose appearance led directly to Zomato signing him as its new brand ambassador -- a 'landmark association' the company said was meant to inspire hustle and consistency.
Talent: Shah Rukh Khan.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Partner · Event · 2026
Listed in the partner strip on IIFA's own IIFA 2026 page; tier wording not stated on the page.
In-video ad read · Podcast · 23 Jul 2025
Eternal is promoted with a listener offer link (eternal.co) in the show notes of 6 episodes between 2025-07-23 and 2025-10-01, most recently 'Cannabis, Culture, and the Runner’s High'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 27 Sep 2025
District is promoted with a listener offer link (link.district.in) in the show notes of 3 episodes between 2025-09-27 and 2025-10-02, most recently 'Durga Puja 2025 – Kolkata | BeerBiceps Documentary'.
Agencies
Credited on Zomato's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| White Rivers Media | 1 campaign | 4 Jul 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
| Carrefour | 1 | 0 | 7 | Football | 14 Nov 2025 |
Where peers sponsor and Zomato doesn't
| Property | Peers on it |
|---|---|
| Goafest | Amazon India |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
| WAVES - World Audio Visual & Entertainment Summit | Amazon India |
| Kaun Banega Crorepati season 17 | Amazon India |
| Special Ops 2 | Swiggy |
| Singham Again | Swiggy |
Questions people ask
What does Zomato sponsor?
Zomato has 12 confirmed sponsorship properties on record, mostly in music, then culture, arts and literature, including Battlegrounds Mobile India Masters Series, Comic Con India, Red Bull Symphonic. The latest is dated 4 Jul 2026.
Who are Zomato's brand ambassadors in 2026?
Campaigns since April 2025 feature Boman Irani, Smriti Mandhana, Shah Rukh Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Zomato's campaigns?
Credited on Zomato campaigns: White Rivers Media (1 campaign, latest 4 Jul 2026).
Know when Zomato signs something new
One email when Zomato or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
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