Aakash
Aakash has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 25 Apr 2026
Six digital films plus print, metro-train branding, cinema, OOH, radio and a 45-day 'Career Rath' counselling van across 251 cities, all built on turning a student's 'kash' (what if) into a decision to join Aakash. Made by Red Bangle Film Collaborative; the company called it its biggest campaign, with 13 million unique digital reach.
Agency: Red Bangle Film Collaborative.
Rebrand · 21 Apr 2025
A set of films from Sideways that pushes back on the idea that exam coaching is a necessary evil, recasting Aakash as a support system rather than a rank machine; billed as a rebranding effort. Directed by Abhishek Sinha for Joystick Pictures.
Agency: Sideways.
Agencies
Credited on Aakash's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Red Bangle Film Collaborative | 1 campaign | 25 Apr 2026 |
| Sideways | 1 campaign | 21 Apr 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against education peers
Confirmed deals only. The full education leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aakash | 0 | 1 | 2 | – | 25 Apr 2026 |
| UpGrad | 2 | 0 | 5 | Kabaddi, hockey, tennis and more | 23 Jan 2024 |
| Duolingo | 1 | 3 | 6 | Esports and gaming | 17 Jul 2026 |
| Byju's | 3 | 0 | 2 | Cricket | 4 Nov 2022 |
| Jaro Education | 1 | 2 | 4 | Business, tech and industry | 11 Jul 2026 |
Where peers sponsor and Aakash doesn't
| Property | Peers on it |
|---|---|
| ET NOW Global Business Summit | Jaro Education |
| U Mumba | UpGrad |
| Kerala Blasters | Byju's |
| India national cricket team | Byju's |
| Battlegrounds Mobile India Masters Series | Duolingo |
| India women's national cricket team | Byju's |
| Shark Tank India season 1 | UpGrad |
Questions people ask
Which agency works on Aakash's campaigns?
Credited on Aakash campaigns: Red Bangle Film Collaborative (1 campaign, latest 25 Apr 2026); Sideways (1 campaign, latest 21 Apr 2025).
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