Hamdard India
Hamdard India is the Delhi Unani medicine house behind Rooh Afza, founded in 1906.
Counts include its 4 brands3 of 4 rows on this page confirmed on their sourceHow we check
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Brands under Hamdard India
Each brand has its own page with its own deals. Confirmed rows only; the lists below are the rows that name Hamdard India itself.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Safi | 0 | 2 | 3 | Undated |
| Rooh Afza | 0 | 1 | 2 | Undated |
| Joshina | 0 | 0 | 1 | Undated |
| Roghan Badam Shirin | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Its rivals running ads now: Bisleri, Coca-Cola India and Campa.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Zaiqa Partner (Associate Partner)
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Hamdard is on Kunal Kapur's YouTube sponsor wall, carried in 12 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 11 Apr 2026
A World Health Day umbrella for Hamdard Laboratories' preventive-health work: digital education content first, then CME programmes and Unani conclaves across eleven cities with the Ministry of AYUSH, folding in the 'Unani Ki Kahani' storytelling series.
Purpose · 25 Feb 2022
The second phase of Hamdard's digital health campaign dedicated itself to the armed forces and police, adding free health camps in Delhi and Ghaziabad police colonies, check-ups at Hamdard Wellness Centres and discounts on Unani medicines.
1 deal outside India
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Hamdard is listed among Food Fusion's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hamdard India | 1 | 4 | 9 | Culture, arts and literature | 2025 |
| Bisleri | 33 | 20 | 9 | Running and fitness | 13 Oct 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 8 Jan 2026 |
| Campa | 3 | 3 | 5 | Cricket | 26 Mar 2026 |
| Rasna | 0 | 1 | 3 | – | Undated |
Where peers sponsor and Hamdard India doesn't
| Property | Peers on it |
|---|---|
| Serendipity Arts Festival | Coca-Cola India, Campa |
| International Film Festival of India (IFFI), Goa | Bisleri |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
| TATA IPL 2026 | Campa |
| Punjab Kings | Bisleri |
| Royal Challengers Bengaluru | Bisleri |
| Antaragni | Coca-Cola India |
People
Marketing leaders reported in Hamdard India roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Suman VarmaCMO, Hamdard Laboratories (Medicine Division) | CMO, Hamdard Laboratories (Medicine Division) | 5 Dec 2022 | BestMediaInfo |
Questions people ask
What does Hamdard India sponsor?
Hamdard India has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Jashn-e-Rekhta. The latest is dated 2025.
Which agency works on Hamdard India's campaigns?
Credited on Hamdard India campaigns: Innocean India (1 campaign, latest 3 Mar 2026); Dentsu (3 campaigns, latest 5 Dec 2022); FCB Ulka (1 campaign, latest 27 Apr 2018).
Know when Hamdard India signs something new
One email when Hamdard India or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Hamdard India? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/hamdard-india, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.