Mamaearth
Mamaearth has 14 campaigns on record and no confirmed sponsorships yet.
14 of 27 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
13 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Mamaearth is on Baby Mom Monti's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Mamaearth is on The Paayal Jain's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
The Derma Co is listed among The Paayal Jain's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 29 Apr 2025
Mamaearth sponsored Shadhik Azeez on YouTube; the most recent tracked video is 'Best Natural Toothpaste In India | Shadhik Azeez' (2025-04-29). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Mamaearth is on M4 Tech's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Mamaearth is on Fukra Insaan's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Mamaearth is on Samay Raina's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Mamaearth is listed among The UK07 Rider's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 5 more
Integrated segment · YouTube · Undated
Mamaearth is on Fit Tuber's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Mamaearth is on Thugesh's YouTube sponsor wall, carried in 14 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Mamaearth is listed among Preity प्रेरणा's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Mamaearth is on LitFleet's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
The Derma Co is listed among Dr. Aanchal MD's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Mamaearth's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sania Mirza | Current | 2 Mar 2026 | 3 Mar 2026 |
| Palak Tiwari | Current | 7 Mar 2025 | 12 Aug 2025 |
| Shilpa Shetty Kundra | Current | 1 Mar 2025 | 12 Aug 2025 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 20 May 2026
BBlunt and Nickelodeon India built a Mother's Day campaign around the everyday logic mothers use to put themselves last. BBlunt ran curated glow-up and styling sessions for mothers at its salons in Mumbai, Bengaluru and Kolkata.
Ad film · 3 Mar 2026
The Derma Co made Sania Mirza the face of its suncare range and released a film set on a tennis court, using the sport's balance of attack and defence as the argument for daily sun protection. It carried the 1% Hyaluronic Sunscreen Aqua Gel and ran on digital and social.
Talent: Sania Mirza.
Ad film · 2 Mar 2026
Former tennis player Sania Mirza named brand ambassador for the suncare category; a film set on a tennis court uses the sport's balance of attack and defence as a metaphor for sun protection, promoting the 1% Hyaluronic Sunscreen Aqua Gel.
Talent: Sania Mirza.
Purpose · 12 Aug 2025
A campaign partnering with quick-commerce platform Zepto to support its Jaipur delivery workforce with skincare products.
Ad film · 12 Aug 2025
A campaign ad featuring actresses Palak Tiwari and Shilpa Shetty Kundra built around the Indian ubtan skincare tradition for a Mamaearth product line.
Talent: Palak Tiwari, Shilpa Shetty Kundra.
Show 9 more
Ad film · 12 Aug 2025
A campaign ad starring actress Shilpa Shetty Kundra promoting Mamaearth's mosquito repellent patches.
Talent: Shilpa Shetty Kundra.
Ad film · 12 Aug 2025
A new ad for Aqualogica's SPF 50 sun-care range, personifying the sun as 'Mr. Sun' to promote the product's sun-defence claims.
Purpose · 15 May 2025
The Derma Co worked with Zepto to hand summer skincare kits to delivery partners across Jaipur's dark stores and to set up rest points with water, refreshments, washrooms and charging. A film following riders through the desert heat carried the campaign on both brands' social handles.
Ad film · 7 Mar 2025
A TV campaign for Mamaearth's Ubtan Face Wash in which Palak Tiwari, introduced as the brand's new face, is shown restoring her sun- and pollution-dulled glow with the turmeric-and-saffron Ubtan formula, with Shilpa Shetty Kundra also fronting the film.
Talent: Palak Tiwari, Shilpa Shetty Kundra.
Launch · 4 Mar 2025
A campaign marking Mamaearth joining hands with quick-commerce platform Zepto to widen fast-delivery access to its products.
Ad film · 1 Mar 2025
A campaign fronted by Shilpa Shetty as a vigilant mother who rejects unsafe options before approving the Mamaearth Milky Soft Head to Toe Wash for babies, built around the brand's Made Safe certification and natural-ingredient positioning.
Agency: Steve Priya. Talent: Shilpa Shetty Kundra.
Purpose · 1 Dec 2023
A purpose campaign film documenting a science-education programme for underprivileged children run with NGO Bhumi, funded per online order; the programme is said to have reached over 10,000 students over two years.
Purpose · 29 Sep 2023
BBlunt aimed a campaign at first-year college students telling them to speak up against bullying and harassment. Billboards carrying the #BeBoldBeBlunt lines went up outside colleges in Delhi NCR and Mumbai, backed by a digital push.
Digital/social · 2 Apr 2023
Dr. Sheth's first campaign went out on April Fool's Day and mocked miracle-skincare claims. Raashi Khanna unboxed a fake serum made with Martian sand in an Instagram reel, her skin snapped back to normal moments later, and the payoff sent viewers to dermatologists instead.
Talent: Raashi Khanna.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Mamaearth is on Dimple Malhan Vlogs's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Mamaearth's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Steve Priya | 1 campaign | 1 Mar 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mamaearth | 0 | 3 | 14 | – | 20 May 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Mamaearth doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Who are Mamaearth's brand ambassadors in 2026?
Campaigns since April 2025 feature Sania Mirza, Palak Tiwari, Shilpa Shetty Kundra. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Mamaearth's campaigns?
Credited on Mamaearth campaigns: Steve Priya (1 campaign, latest 1 Mar 2025).
Know when Mamaearth signs something new
One email when Mamaearth or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
Work at Mamaearth? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.