ABFRL
ABFRL has 9 campaigns on record and no confirmed sponsorships yet.
5 of 11 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Ownd is listed among The RawKnee Games's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Ownd is listed among PAYAL GAMING's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in ABFRL's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ananya Panday | Current | 15 Oct 2022 | 19 Feb 2026 |
| Ishaan Khatter | Past | 20 Nov 2023 | 20 Nov 2023 |
| Ranbir Kapoor | Past | 15 Oct 2022 | 11 Oct 2023 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 15 Jun 2026
Jaypore's campaign told the stories of Indian women artisans and craftspeople through 'Karigari Ki Kahani,' spotlighting traditional craft techniques as part of the brand's craft-revival positioning.
Influencer · 25 May 2026
OWND partnered with gaming content creator Payal Gaming to launch the 'Gamer Drop,' a capsule collection and campaign aimed at young, gaming-culture shoppers of the value-fashion brand.
Talent: Payal Gaming.
Launch · 12 May 2026
Bewakoof joined a Disney Consumer Products India multi-brand tie-in timed to the theatrical release of The Devil Wears Prada 2, contributing graphic tees drawn from the film's iconic imagery alongside seven other Indian consumer brands, including fellow batch member The Souled Store.
Digital/social · 14 Apr 2026
Wforwoman marked its debut at Paris Fashion Week with what it called an industry-first AI-generated film for an Indian fashion retail brand, built to showcase the milestone digitally.
Ad film · 19 Feb 2026
Aurelia launched its Spring Summer 2026 collection with actor Ananya Panday fronting the #HameshaTrending campaign, an ad positioning the ethnic-wear brand as India's go-to label for trend-forward Indian wear.
Talent: Ananya Panday.
Show 4 more
Launch · 13 Dec 2024
The launch campaign for VH Evening, a new eveningwear sub-brand. Every visual was shot in an art-gallery setting with models walking among the works, treating each garment as wearable art. It ran on digital, print and out-of-home, with pop-up gallery installations in the big cities.
Integrated campaign · 20 Nov 2023
Bewakoof picked Ishaan Khatter as ambassador after polling its 1.7 million-strong Instagram community. In the film a woman on a bus notices his Black Panther T-shirt, he hesitates on a split screen, then strikes a Wakanda Forever pose and wins the seat beside her. The sign-off casts the clothing as the ice-breaker.
Talent: Ishaan Khatter.
Launch · 11 Oct 2023
The AW23 collection campaign, again fronted by brand ambassadors Ranbir Kapoor and Ananya Pandey, positioning the label's ethnic menswear around a modern Indian man who still dresses for tradition.
Talent: Ranbir Kapoor, Ananya Panday.
Festive · 15 Oct 2022
Tasva's first campaign film, timed to the wedding and festive season. Set in a wedding home, Ranbir Kapoor talks Ananya Panday through her pre-marriage nerves by reframing the couple as two friends starting out rather than two people who must change each other. It ran on the big general entertainment channels.
Agency: Ogilvy. Talent: Ranbir Kapoor, Ananya Panday.
Agencies
Credited on ABFRL's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 1 campaign | 15 Oct 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| ABFRL | 0 | 5 | 9 | – | 15 Jun 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and ABFRL doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
Who are ABFRL's brand ambassadors in 2026?
Campaigns since April 2025 feature Ananya Panday. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on ABFRL's campaigns?
Credited on ABFRL campaigns: Ogilvy India (1 campaign, latest 15 Oct 2022).
Know when ABFRL signs something new
One email when ABFRL or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
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