Hero MotoCorp
Hero MotoCorp sponsors 12 properties, mostly running and fitness, then cricket, and has 10 campaigns on record. 7 confirmed in 2026.
15 of 27 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Kolkata Knight Riders, 2026–present.
Title · Event · 2026
The wall's "Title Partner", shown as the Hero mark; the name leads the tournament title.
Title · Event · 2026
Title sponsor; the championship carries the Hero name.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Title sponsor · TV show · 11 Jan 2025
Title sponsor of Roadies season 20 with the Karizma XMR, reprising Karizma's role as the show's first-ever partner in 2003, per Hero MotoCorp CBO Ranjivjit Singh.
Powered by · Event · 2025
Powered by; Hero MotoCorp's electric-scooter brand, carried in the official title lockup.
Official partner · Event · 2025
Listed as "Electric Two Wheeler Partner" on the event's own sponsor wall.
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Partner · Event · 2024
Listed among the tournament's sponsors.
Official partner · Event · 2024
Listed as "Electric Two Wheeler Partner" on the event's own sponsor wall.
Partner · Event · 2024
Shown in the site's "Partners" grid; individual tiers are not printed.
Shirt sponsor · Team · 2011
Front-of-shirt sponsor of Mumbai Indians, 2011–2012.
5 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Title sponsor · League · 2018
Title sponsor of AIFF Super Cup, 2018–2023.
Integrated segment · YouTube · Undated
Hero Motocorp is listed among JONATHAN GAMING's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Hero Motocorp is listed among GamerFleet's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Vida is on PowerDrift's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Hero Motocorp is listed among PowerDrift's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Hero MotoCorp's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ishaan Khatter | Current | 27 Apr 2026 | 27 Apr 2026 |
| Shankar Mahadevan | Current | 10 Nov 2025 | 10 Nov 2025 |
| Ranbir Kapoor | Current | 11 Jun 2025 | 11 Jun 2025 |
| Anil Kapoor | Current | 11 Jun 2025 | 11 Jun 2025 |
| Virat Kohli | Past | 9 Oct 2024 | 9 Oct 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 14 Jul 2026
A Destini campaign built around a father-daughter bond, told through a child's imagination, celebrating everyday family moments around the scooter.
Launch · 27 Apr 2026
Launch campaign for the Hero Xoom scooter naming actor Ishaan Khatter as brand ambassador and built around youthful energy for young riders.
Talent: Ishaan Khatter.
Ad film · 16 Feb 2026
A futuristic robotic-love-story film for the Glamour X, made with FCB Interface, pitching the new model as an object of instant, sci-fi-tinged infatuation.
Agency: FCB Interface.
Purpose · 12 Jan 2026
A three-month road-safety campaign run across five Indian cities to promote safer riding habits.
Ad film · 10 Nov 2025
A film casting the Splendor as a companion across generations of riders, set to the old song 'Ek Raasta Hai Zindagi' recorded with Shankar Mahadevan and directed by Abhinay Deo. It treats life as a road in constant motion and the motorcycle as the constant on it.
Agency: McCann Worldgroup India. Talent: Shankar Mahadevan.
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Launch · 24 Jul 2025
The launch campaign for the Xtreme 250R streetfighter, built on its 0-60 kmph in 3.2 seconds. The brand film stages a showdown between the motorcycle and a fleet of sports cars in a container yard.
Agency: Saatchi & Saatchi India.
Launch · 11 Jun 2025
The campaign for the VX2 electric scooter puts Anil Kapoor and Ranbir Kapoor in a father-son style argument that stands in for the pull between tradition and electric.
Agency: Creativeland Asia. Talent: Anil Kapoor, Ranbir Kapoor.
Integrated campaign · 19 May 2025
A campaign built on the line 'every plug point is a VIDA charging point', selling the removable battery that charges off an ordinary 5-amp household socket. It ran through the IPL on television and across YouTube, Instagram, Facebook and X.
Ad film · 9 Oct 2024
A film for the Xtreme Power range, the 125R and the 160R 4V, in which Virat Kohli faces a street-cricket contest on the streets of London and the bikes match his pace. Directed by the German filmmaker Oliver.
Agency: FCB Interface. Talent: Virat Kohli.
Integrated campaign · 25 Sep 2023
The creative platform for Vida's national rollout of the V1 electric scooter. The brand film reads road signs as tributes to changemakers, and product films behind it push the two removable batteries and 110 km real-world range, with print and on-ground activations following.
Agency: Wieden+Kennedy India.
Agencies
Credited on Hero MotoCorp's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB Interface | 2 campaigns | 16 Feb 2026 |
| McCann Worldgroup India | 1 campaign | 10 Nov 2025 |
| Saatchi & Saatchi India | 1 campaign | 24 Jul 2025 |
| Creativeland Asia | 1 campaign | 11 Jun 2025 |
| Wieden+Kennedy | 1 campaign | 25 Sep 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
| BMW | 7 | 5 | 3 | Culture, arts and literature | 19 Jan 2026 |
Where peers sponsor and Hero MotoCorp doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| India Art Fair | BMW |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Art Dubai | BMW |
| UP Yoddhas | Royal Enfield |
Questions people ask
What does Hero MotoCorp sponsor?
Hero MotoCorp has 12 confirmed sponsorship properties on record, mostly in running and fitness, then cricket, including Dakar Rally, Kolkata Knight Riders, Dubai Desert Classic. The latest is dated 2027.
Who are Hero MotoCorp's brand ambassadors in 2026?
Campaigns since April 2025 feature Ishaan Khatter, Shankar Mahadevan, Ranbir Kapoor, Anil Kapoor. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Hero MotoCorp's campaigns?
Credited on Hero MotoCorp campaigns: FCB Interface (2 campaigns, latest 16 Feb 2026); McCann Worldgroup India (1 campaign, latest 10 Nov 2025); Saatchi & Saatchi India (1 campaign, latest 24 Jul 2025).
Does Hero MotoCorp sponsor cricket?
Yes. Hero MotoCorp has 2 confirmed cricket deals on record.
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