Dabur
Dabur sponsors 1 property, mostly film, and has 13 campaigns on record. 5 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2024
Associate sponsor.
Ambassadors
Talent named in Dabur's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Anu Malik | Current | 19 Aug 2026 | 19 Aug 2026 |
| Deepika Padukone | Current | 23 Sep 2025 | 23 Sep 2025 |
| Kartik Aaryan | Past | 13 Jun 2024 | 13 Jun 2024 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 31 Aug 2026
Instead of one film dubbed into other languages, Odonil made seven films, one for each of seven states, each written inside that state's own conversational habits. The shared idea is that a bathroom without a freshener quietly tells guests something about the host.
Digital/social · 19 Aug 2026
Dabur took Anu Malik's reality-television catchphrase 'aag laga di' and turned it around into 'aag bujha di' for a digital-first acidity campaign, with Malik himself in it.
Talent: Anu Malik.
Digital/social · 17 Aug 2026
An Independence Day anthem film built around the refrain 'Yeh hi toh Desh Ke Lal hain', celebrating a generation that questions convention and defines success on its own terms, extended into a 'Pass the Desh Ke Lal Hook Step Challenge' on Instagram Reels designed to generate a chain of creator- and audience-led content.
Agency: Kandid Kanvass.
Integrated campaign · 2026
A multi-year Dabur Red platform that began as the #SabkoChabaaJaayenge campaign and evolved into 'Chaabaatey Raho', running character-led 'Chaubey Ji' creative that touched cricket, food and Bollywood-linked content over several years under the brand's oral-care marketing team.
Digital/social · 2026
A campaign for Dabur Herb'l Charcoal toothpaste that cast the Star Wars villain Darth Vader as the brand's fictional 'Chief Innovation Officer', pairing his pop-culture recognition with the toothpaste's black-to-white charcoal-whitening proposition.
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Digital/social · 24 Sep 2025
Odomos used AI-generated storytelling and cohort targeting to move buyers from reacting to mosquitoes to expecting them, aiming the message at moments and places where people get bitten.
Ad film · 23 Sep 2025
Brand ambassador Deepika Padukone makes the case for oiling hair before a wash rather than after, trying to put an old habit back into a modern routine. Made with Ogilvy North.
Agency: Ogilvy North. Talent: Deepika Padukone.
Ad film · 30 Dec 2024
Odonil brought back its decade-old television commercial featuring Jasmin Bhasin, refreshed and timed to the new year, betting that recall of the original ad would do the selling.
Talent: Jasmin Bhasin.
Festive · 28 Aug 2024
A Raksha Bandhan extension of Odomos's Dengue-Free India work, in which the repellent was infused into rakhis and handed out with free samples so the thread itself carried the protection.
Launch · 13 Jun 2024
A 360-degree launch for the Hajmola Mr. Aam raw-mango variant, with brand ambassador Kartik Aaryan playing a journalist who gets politicians to spill secrets over the tablets. The film runs on political satire.
Talent: Kartik Aaryan.
Festive · 1 Nov 2023
A Karwa Chauth campaign built on poetry by Priya Malik, reframing the fast as something a woman chooses out of love rather than something she owes. Conceptualised by Schbang.
Agency: Schbang. Talent: Priya Malik.
Integrated campaign · 2023
Dabur Honey handed its creative mandate, covering the brand and all its extensions, to Havas Creative's Delhi office and opened the relationship with a purity campaign.
Agency: Havas Creative.
Festive · 1 Sep 2022
Over the ten days of Ganpati, the herbal toothpaste brand asked people to post pictures of their celebrations on Facebook and Instagram, pulling the entries live into a microsite collage meant to be the largest co-curated digital image of Ganesha.
Agencies
Credited on Dabur's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Kandid Kanvass | 1 campaign | 17 Aug 2026 |
| Ogilvy North | 1 campaign | 23 Sep 2025 |
| Schbang | 1 campaign | 1 Nov 2023 |
| Havas Creative India | 1 campaign | 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Dabur | 1 | 5 | 13 | Film | 31 Aug 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Dabur doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Dabur sponsor?
Dabur has 1 confirmed sponsorship property on record, mostly in film, including Zee Cine Awards. The latest is dated 31 Aug 2026.
Who are Dabur's brand ambassadors in 2026?
Campaigns since April 2025 feature Anu Malik, Deepika Padukone. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Dabur's campaigns?
Credited on Dabur campaigns: Kandid Kanvass (1 campaign, latest 17 Aug 2026); Ogilvy North (1 campaign, latest 23 Sep 2025); Schbang (1 campaign, latest 1 Nov 2023).
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