CaratLane
CaratLane has 4 campaigns on record and no confirmed sponsorships yet.
4 of 4 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in CaratLane's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Yami Gautam Dhar | Current | 26 Mar 2026 | 2 May 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 8 Aug 2026
A campaign film for the Kaashika collection (14KT gold, natural diamonds, temple motifs) built around the cultural heritage of Banaras/Kashi, shot across the city's ghats and temples and scored to the song 'Tum Tak', underlining CaratLane's push into Uttar Pradesh as a market.
Festive · 2 May 2026
A gifting-themed Mother's Day campaign centred on giving mothers a diamond as a personal keepsake, with the first films airing during IPL on Star Sports and JioHotstar and amplified on regional channels including Colours Tamil, Jalsha Movies and Star Utsav Movies.
Talent: Yami Gautam Dhar.
Launch · 26 Mar 2026
CaratLane named actor Yami Gautam Dhar as its first-ever brand ambassador, positioning her as representing the self-made, confident modern Indian woman that the brand wants to reach.
Talent: Yami Gautam Dhar.
Regional · 5 Dec 2025
A regional brand film introducing actor Kayadu Lohar as CaratLane's Regional Brand Ambassador, telling a modern-arranged-marriage story that turns out to be a proposal from her real partner, anchored by the brand's natural-diamond range.
Agency: BBH India. Talent: Kayadu Lohar.
Agencies
Credited on CaratLane's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| BBH India | 1 campaign | 5 Dec 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| CaratLane | 0 | 3 | 4 | – | 8 Aug 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and CaratLane doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
Who are CaratLane's brand ambassadors in 2026?
Campaigns since April 2025 feature Yami Gautam Dhar. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on CaratLane's campaigns?
Credited on CaratLane campaigns: BBH India (1 campaign, latest 5 Dec 2025).
Know when CaratLane signs something new
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