Flipkart
Flipkart sponsors 8 properties, mostly tv and streaming, then esports and gaming, and has 11 campaigns on record. 6 confirmed in 2026.
17 of 30 rows confirmed on their sourceHow we check
See how Flipkart compares with Zomato and Amazon IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · YouTube · 19 Jun 2026
Quick delivery partner on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Associate sponsor · TV show · 24 Aug 2025
Co-powered by. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19, positioning Flipkart as a fashion destination, per growth and marketing VP Pratik Shetty.
Partner · Event · 2025
Investor Bronze Partner at the event; wording as printed on the official partner page.
Licensing · Film · 2 Feb 2024
Flipkart's Gen Z fashion platform SPOYL was named official style partner of Fighter and launched the limited-edition SPOYL X Fighter collection: over 80 styles of jackets, t-shirts, tank tops, parachute pants, bags and sunglasses drawn from the film.
Partner · Event · 2023
Listed among the tournament's sponsors.
Associate sponsor · TV show · 20 Dec 2021
Digital Partner for season 1 on SonyLIV.
11 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 24 Aug 2026
Flipkart sponsored Beebom on YouTube; the most recent tracked video is 'A New Phone For Pixel Fans!' (2026-08-24). Carried in 4 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Flipkart is listed among Scout's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is listed among MyMissAnand's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is listed among Suyash Vlogs's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is on Physics Wallah Foundation's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is listed among GamerFleet's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is listed among KK Create's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is listed among SACHIN ACADEMY's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 3 more
Integrated segment · YouTube · Undated
Flipkart is on Testbook's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is listed among Techno Ruhez's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Flipkart is on Dimpu's Vlogs's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Flipkart's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Salman Khan | Current | 28 Mar 2026 | 28 Mar 2026 |
| Viswanathan Anand | Past | 21 Oct 2024 | 21 Oct 2024 |
| Sara Ali Khan | Past | 1 Mar 2023 | 4 Mar 2024 |
| Alia Bhatt | Past | 7 Jul 2022 | 7 Jul 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 28 May 2026
Flipkart Fashion launched 'GRWM GRWM' (a play on 'Get Ready With Me', read as 'Garam Garam'), a trend-led end-of-season sale fronted by a TVC jingle and more than 1,000 creators posting fashion content on Meta and YouTube, aimed at Gen Z shoppers.
Integrated campaign · 17 Apr 2026
Cleartrip moved its story away from discount claims and towards what the saving buys, showing urban travellers aged 18 to 40 holding back on small holiday indulgences and then saying yes to them. Built on the insight that people remember the splurge, not the discount.
Agency: FCB Kinnect.
Ad film · 28 Mar 2026
A cricket-season television campaign with Salman Khan built as a deliberately stripped-down anti-ad: he delivers his line, says 'Lo bol diya' and walks away. Follow-up films through the season satirise advertising cliches such as vanity vans and overproduced shoots.
Agency: Quotient Ventures. Talent: Salman Khan.
Festive · 24 Mar 2026
NoVac (#NationOnVacation) is Cleartrip's flagship annual summer-sale property, first launched in March 2023 and repeated each year since. The 2026 edition centred on a film built around the childhood game 'Chidhiya Udd', in which children transport adults out of their daily routine into aspirational travel experiences, aiming to make the sale a cultural moment rather than a plain discount push.
Integrated campaign · 17 Mar 2026
Flipkart released two slice-of-life TVCs, one following a bride's family styling her for a function and another following neighbours bonding over home finds, positioning the marketplace as a source of everyday fashion and home discovery for women shoppers.
Agency: Leo Burnett.
Show 6 more
Ad film · 21 Oct 2024
Flipkart's quick commerce app turned rivals' stock line 'get it in minutes' into a free plug for itself, with chess grandmaster Viswanathan Anand slowly working out that every competitor saying 'in minutes' is naming Flipkart Minutes. Framed as a thank-you note to the competition.
Agency: DDB Mudra Group. Talent: Viswanathan Anand.
Influencer · 26 Sep 2024
The Flipkart-backed UPI app introduced SUMO, an AI-generated brand influencer drawn as a human in a goat avatar, in a digital film about his irritation with pointless UPI reward gimmicks. The character was used to carry the app's no-nonsense cashback line on social.
Launch · 4 Mar 2024
A TV commercial fronted by Sara Ali Khan, her fourth collaboration with the brand, promoting the six-day Grand Shopsy Mela sale by portraying shopping as a family activity built around affordability and surprise.
Talent: Sara Ali Khan.
Ad film · 29 Nov 2023
Flipkart released the second phase of its seller-focused 'Kuch Khaas Kamao' campaign, two ad films (a glassware store and an idli-maker vignette) dramatising how sellers build trust with customers through the Flipkart Seller Hub.
Ad film · 1 Mar 2023
Shopsy launched an ad film starring Sara Ali Khan built around Indian parents doubting how cheap their children's online purchases really are, using the film to push Shopsy's low-price positioning across kurtis, sarees, watches and home products for Tier 2 India.
Talent: Sara Ali Khan.
Integrated campaign · 7 Jul 2022
Flipkart cast Alia Bhatt as a caped superhero, 'FlipGirl', fronting a 360-degree campaign around the promise of 'super products at super prices with super speed', with separate TVC films for mobiles, electronics and beauty running across languages.
Agency: McCann Worldgroup. Talent: Alia Bhatt.
Agencies
Credited on Flipkart's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB Kinnect | 1 campaign | 17 Apr 2026 |
| Quotient Ventures | 1 campaign | 28 Mar 2026 |
| Leo Burnett India | 1 campaign | 17 Mar 2026 |
| DDB Mudra | 1 campaign | 21 Oct 2024 |
| McCann Worldgroup India | 1 campaign | 7 Jul 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
| Carrefour | 1 | 0 | 7 | Football | 14 Nov 2025 |
Where peers sponsor and Flipkart doesn't
| Property | Peers on it |
|---|---|
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
| WAVES - World Audio Visual & Entertainment Summit | Amazon India |
Questions people ask
What does Flipkart sponsor?
Flipkart has 8 confirmed sponsorship properties on record, mostly in tv and streaming, then esports and gaming, including India's Got Latent, Bigg Boss 19, Bigg Boss Hindi season 19. The latest is dated 19 Jun 2026.
Who are Flipkart's brand ambassadors in 2026?
Campaigns since April 2025 feature Salman Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Flipkart's campaigns?
Credited on Flipkart campaigns: FCB Kinnect (1 campaign, latest 17 Apr 2026); Quotient Ventures (1 campaign, latest 28 Mar 2026); Leo Burnett India (1 campaign, latest 17 Mar 2026).
Know when Flipkart signs something new
One email when Flipkart or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
Work at Flipkart? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.