Who sponsors TCS World 10K Bengaluru
21 brands have sponsored TCS World 10K Bengaluru across 4 seasons since 2023. 15 came back for more than one season. Not here yet: travel & hospitality, e-commerce & retail, home & building.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Asics India | Partner | Official | Official | Official |
| Bisleri | Partner | Beverage | Beverage | Beverage |
| Fortis Healthcare | Partner | Official | Official | Official |
| IDFC FIRST Bank | Associate | Associate | Associate | Associate |
| ITC Hotels | Partner | Hospitalit | Hospitalit | Hospitalit |
| Mirchi | Partner | Media | Media | Media |
| One Glint | Partner | Official | Official | Official |
| Sony Sports Network | Partner | Media | Media | Media |
| TCS | Title | Title | Title | Title |
| The Times of India | Partner | Media | Media | Media |
| Vayah Vikas | Partner | Official | Official | Official |
| Vedanta | Partner | Official | Official | Official |
| Aidbees | Partner | Official | Official | · |
| Fast&Up | Partner | Beverage | Beverage | · |
| Fuse | Partner | Official | · | · |
| Amaron | · | · | · | Powered by |
| Bira 91 | Partner | · | · | · |
| Hero MotoCorp | · | Official | · | · |
| Saregama | · | Official | · | · |
| Sobisco | · | Beverage | · | · |
| Tata Motors (commercial vehicles) | · | Official | · | · |
How crowded each season was
More logos means less room to stand out.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Asics India | Sportswear | Official partner, Partner | 2023–2026 | |
| Bisleri | Beverages | Beverage, Partner | 2023–2026 | |
| Fortis Healthcare | Healthcare | Official partner, Partner | 2023–2026 | |
| IDFC FIRST Bank | Banking & finance | Associate | 2023–2026 | |
| ITC Hotels | Business services | Hospitality, Partner | 2023–2026 | |
| Mirchi | Media & entertainment | Media, Partner | 2023–2026 | |
| One Glint | Consumer electronics | Official partner, Partner | 2023–2026 | |
| Sony Sports Network | Media & entertainment | Broadcast, Partner | 2023–2026 | |
| TCS | Technology & software | Title | 2023–2026 | |
| The Times of India | Media & entertainment | Media, Partner | 2023–2026 | |
| Vayah Vikas | Government & institutions | Official partner, Partner | 2023–2026 | |
| Vedanta | Energy & industrial | Official partner, Partner | 2023–2026 | |
| Aidbees | Government & institutions | Official partner, Partner | 2023–2025 | |
| Fast&Up | Sportswear | Beverage, Partner | 2023–2025 | |
| Fuse | Food | Official partner, Partner | 2023–2024 | |
| Amaron | Automotive | Powered by | 2026 | |
| Hero MotoCorp | Automotive | Official partner | 2024 | |
| Saregama | Media & entertainment | Official partner | 2024 | |
| Sobisco | Food | Beverage | 2024 | |
| Tata Motors (commercial vehicles) | Automotive | Official partner | 2024 | |
| Bira 91 | Alcohol | Partner | 2023 |
Show all 21 sponsors
Categories here
Not here yet
Categories common on other running and fitness properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other running and fitness properties. For organisers, the shortlist.
Similar running and fitness properties
Every deal, with its source62 rows · what our check found on each source page
Official partner · Event · 2026
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Beverage · Event · 2026
Listed as "Hydration Partner" on the event's own sponsor wall.
Official partner · Event · 2026
Listed as "Medical Partner" on the event's own sponsor wall.
Associate · Event · 2026
Listed as "Associate Sponsor" on the event's own sponsor wall.
Hospitality · Event · 2026
Listed as "Hospitality Partner" on the event's own sponsor wall.
Media · Event · 2026
Listed as "Radio Partner" on the event's own sponsor wall.
Official partner · Event · 2026
Listed as "Official Photographer" on the event's own sponsor wall.
Broadcast · Event · 2026
Listed as "Telecast Partner" on the event's own sponsor wall.
Title · Event · 2026
Listed as "Title Sponsor" on the event's own sponsor wall.
Media · Event · 2026
Listed as "Print Partner" on the event's own sponsor wall.
Show 52 more
Official partner · Event · 2026
Listed as "SCR Facilitator" on the event's own sponsor wall.
Official partner · Event · 2026
Listed as "Social Connect Partner" on the event's own sponsor wall.
Powered by · Event · 2026
Listed as "Powered By" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Philanthropy Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Beverage · Event · 2025
Listed as "Hydration Partner" on the event's own sponsor wall.
Beverage · Event · 2025
Listed as "Energy Drink Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Medical Partner" on the event's own sponsor wall.
Associate · Event · 2025
Listed as "Associate Sponsor" on the event's own sponsor wall.
Hospitality · Event · 2025
Listed as "Hospitality Partner" on the event's own sponsor wall.
Media · Event · 2025
Listed as "Radio Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Official Photographer" on the event's own sponsor wall.
Broadcast · Event · 2025
Listed as "Telecast Partner" on the event's own sponsor wall.
Title · Event · 2025
Listed as "Title Sponsor" on the event's own sponsor wall.
Media · Event · 2025
Listed as "Print Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "SCR Facilitator" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Social Connect Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Philanthropy Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Beverage · Event · 2024
Listed as "Hydration Partner" on the event's own sponsor wall.
Beverage · Event · 2024
Listed as "Energy Drink Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Medical Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Snacking Partner" on the event's own sponsor wall.
Associate · Event · 2024
Listed as "Associate Sponsor" on the event's own sponsor wall.
Hospitality · Event · 2024
Listed as "Hospitality Partner" on the event's own sponsor wall.
Media · Event · 2024
Listed as "Radio Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Official Photographer" on the event's own sponsor wall.
Broadcast · Event · 2024
Listed as "Telecast Partner" on the event's own sponsor wall.
Title · Event · 2024
Listed as "Title Sponsor" on the event's own sponsor wall.
Media · Event · 2024
Listed as "Print Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Silvers' Run Facilitator" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Social Connect Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Artists Managed by" on the event's own sponsor wall.
Beverage · Event · 2024
Listed as "Refreshment Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Driven by" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Electric Two Wheeler Partner" on the event's own sponsor wall.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Associate · Event · 2023
IDFC FIRST Bank logo second on the 2023 wall; the 2023 page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Title · Event · 2023
Title sponsor; the race carries the TCS name.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Know when TCS World 10K Bengaluru signs a new sponsor
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