United Breweries (Kingfisher)
United Breweries (Kingfisher) sponsors 10 properties, mostly football, then cricket, and has 3 campaigns on record. 4 confirmed in 2026.
15 of 15 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Tile in the "PARTNERS" group labelled "GOOD TIMES PARTNER".
Partner · Event · 2026
Named among the festival's supporting partners for the 15th edition.
Presenting · Event · 2026
Listed under "PREMIER PARTNERS" on the WPL sponsor wall.
Back-of-shirt sponsor · Team · 2024
Back-of-shirt sponsor of East Bengal, 2024–2025.
Beverage · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
Beverage · Event · 2023
"good times partner Kingfisher Packaged Drinking Water".
Sleeve sponsor · Team · 2020
Sleeve sponsor of FC Goa, 2020–2021.
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Back-of-shirt sponsor · Team · 2017
Back-of-shirt sponsor of Bengaluru, 2017–2020.
Back-of-shirt sponsor · Team · 2017
Back-of-shirt sponsor of FC Goa, 2017–present.
Back-of-shirt sponsor · Team · 2014
Back-of-shirt sponsor of Royal Challengers Bengaluru, 2014–2018.
Shirt sponsor · Team · 1998
Front-of-shirt sponsor of East Bengal, 1998–2018.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 25 Apr 2026
Kingfisher tapped into a viral Karan Aujla-Parul Gulati social media moment with a real-time brand intervention, embedding itself in the cultural conversation rather than running a scripted promotion. The campaign, by Owled Media, drove more than 32 million in reach.
Agency: Owled Media.
Experiential · 7 Oct 2024
Kingfisher staged its own Oktoberfest-styled 'OctoBeerFest' in Bengaluru (19-20 October) alongside consumer activations across more than 40 cities nationwide.
Ad film · 17 Oct 2023
A campaign conceptualised by Ogilvy India built around relatable, everyday-friendship scenarios, encouraging people to shed pretences and have genuine, unfiltered conversations with friends.
Agency: Ogilvy India.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Agencies
Credited on United Breweries (Kingfisher)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Owled Media | 1 campaign | 25 Apr 2026 |
| Ogilvy India | 1 campaign | 17 Oct 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
| Carlsberg India | 3 | 2 | 2 | Music | 26 Mar 2026 |
Where peers sponsor and United Breweries (Kingfisher) doesn't
| Property | Peers on it |
|---|---|
| Lollapalooza India | United Spirits (Diageo India), AB InBev India (Budweiser) |
| Zomaland by Zomato | United Spirits (Diageo India), Carlsberg India |
| ICC Men's T20 World Cup | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Echoes of Earth | United Spirits (Diageo India), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Magnetic Fields Festival | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| AP Dhillon One Of One India Tour | United Spirits (Diageo India), Carlsberg India |
| Dharamshala International Film Festival | United Spirits (Diageo India) |
| Kala Ghoda Arts Festival | United Spirits (Diageo India) |
Questions people ask
What does United Breweries (Kingfisher) sponsor?
United Breweries (Kingfisher) has 10 confirmed sponsorship properties on record, mostly in football, then cricket, including Indian Premier League, SulaFest, Women's Premier League. The latest is dated 25 Apr 2026.
Which agency works on United Breweries (Kingfisher)'s campaigns?
Credited on United Breweries (Kingfisher) campaigns: Owled Media (1 campaign, latest 25 Apr 2026); Ogilvy India (1 campaign, latest 17 Oct 2023).
Does United Breweries (Kingfisher) sponsor cricket?
Yes. United Breweries (Kingfisher) has 3 confirmed cricket deals on record.
Know when United Breweries (Kingfisher) signs something new
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