Air India
Air India sponsors 1 property, mostly music, and has 8 campaigns on record. 4 confirmed in 2026.
9 of 9 rows confirmed on their sourceHow we check
See how Air India compares with Emirates and MakeMyTripA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2024
Named among the tour's 15+ brand partnerships; ran a dedicated aircraft in Dil-Luminati tour livery.
Ambassadors
Talent named in Air India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Pankaj Tripathi | Current | 14 May 2026 | 14 May 2026 |
| Shankar Mahadevan | Past | 1 Mar 2024 | 1 Mar 2024 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 27 Aug 2026
Cabin crew handed limited-edition branded rakhis to passengers on domestic and international sectors over Raksha Bandhan, aimed at flyers spending the festival away from family. Now in its fourth straight year, it ran across the airline's 48 domestic and 16 international destinations.
Integrated campaign · 14 May 2026
A run of short films with Pankaj Tripathi built around everyday travel moments on the low-cost carrier's 500-plus daily flights, leaning on hot meals and cabin comfort rather than fares. It ran through the IPL season, where the airline was an associate sponsor.
Talent: Pankaj Tripathi.
Digital/social · 25 Feb 2026
A cricket-season social film in which the English batter Kevin Pietersen speaks Hindi to sell the airline's upgraded cabins on the daily India to London Heathrow non-stops. The idea was to use a familiar English face as the bridge between the two markets.
Talent: Kevin Pietersen.
Integrated campaign · 14 Feb 2026
A push for the premium economy cabin, now on about 60 percent of the fleet, arguing that an upgrade is a practical choice rather than a splurge. Built off a traveller survey and run from 11 February to 31 March 2026 across print, television, outdoor, YouTube, OTT, Meta, Uber and Spotify, including during the T20 World Cup.
Integrated campaign · 12 Dec 2025
The brand platform for the airline's 2026 transformation year, pointing at the renewed fleet, new menu, refurbished lounges and digital touchpoints that passengers were already seeing, and closing on the line that this is Air India now.
Show 3 more
Integrated campaign · 31 May 2025
A film built on a rap track composed by Sneha Khanwalkar and sung by Aarya Jadhao, cutting between small towns, metros and traditions to argue that the airline carries the country's energy abroad. It ran on outdoor, print and digital.
Agency: McCann Worldgroup India. Talent: Sneha Khanwalkar, Aarya Jadhao.
Rebrand · 1 Mar 2024
A sonic brand identity built on Raga Yaman, composed with Shankar Mahadevan and Taufiq Qureshi and recorded with the Royal Philharmonic Orchestra, rolled out from digital touchpoints to lounge and boarding music. It followed the new global identity, the Manish Malhotra crew uniforms and the safety film made with Bharatbala and Prasoon Joshi.
Agency: McCann Worldgroup India. Talent: Shankar Mahadevan, Taufiq Qureshi, James Morgan.
Integrated campaign · 31 Jan 2022
The takeover campaign the Tata Group ran the week it took the airline back, using newspaper jacket ads and social posts to promise passengers that the carrier that had been the wings of a nation would now be the wings of its future.
Agencies
Credited on Air India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 2 campaigns | 31 May 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Air India | 1 | 4 | 8 | Music | 27 Aug 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and Air India doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
What does Air India sponsor?
Air India has 1 confirmed sponsorship property on record, mostly in music, including Diljit Dosanjh Dil-Luminati India Tour. The latest is dated 27 Aug 2026.
Who are Air India's brand ambassadors in 2026?
Campaigns since April 2025 feature Pankaj Tripathi. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Air India's campaigns?
Credited on Air India campaigns: McCann Worldgroup India (2 campaigns, latest 31 May 2025).
Know when Air India signs something new
One email when Air India or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
Work at Air India? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.