Lux Industries
Lux Industries sponsors 4 properties, mostly business, tech and industry, then tv and streaming, and has 8 campaigns on record. 3 confirmed in 2026.
12 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Payment Enabler at the event; wording as printed on the official partner page.
Associate sponsor · Series · 18 Jul 2025
Lux Industries was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Back-of-shirt sponsor · Team · 2017
Back-of-shirt sponsor of Jaipur Pink Panthers, 2017–2018.
Back-of-shirt sponsor · Team · 2012
Back-of-shirt sponsor of Punjab Kings, 2012–2014.
Ambassadors
Talent named in Lux Industries's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Hrithik Roshan | Current | 16 Apr 2026 | 16 Apr 2026 |
| Varun Dhawan | Current | 17 Apr 2019 | 21 Mar 2026 |
| Jacqueline Fernandez | Current | 15 Sep 2025 | 15 Sep 2025 |
| Shraddha Kapoor | Current | 9 May 2025 | 9 May 2025 |
| Janhvi Kapoor | Past | 10 Aug 2023 | 10 Aug 2023 |
| Taapsee Pannu | Past | 10 Aug 2023 | 10 Aug 2023 |
| Salman Khan | Past | 3 Sep 2022 | 3 Sep 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 16 Apr 2026
A dance-led film for the premium men's innerwear line, with Hrithik Roshan signed as brand ambassador and choreographed movement used to argue comfort and ease. Directed by Razy Ghai for Hope Productions and run across television, digital, social, retail and print.
Agency: Rediffusion Brand Solutions. Talent: Hrithik Roshan.
Digital/social · 21 Mar 2026
Social-media campaign introducing the Micro Modal line in the premium Cozi range, shot as behind-the-scenes footage from a Varun Dhawan shoot and aimed at younger buyers with a comfort-first line.
Talent: Varun Dhawan.
Launch · 15 Sep 2025
TVC launching the HEATEK thermal-wear range: Varun Dhawan and Jacqueline Fernandez are stuck in a freezing cabin and she chases him around for warmth until the thermals arrive, selling four variants for men, women and children.
Talent: Varun Dhawan, Jacqueline Fernandez.
Launch · 9 May 2025 · Reported value Rs 27 crore
Rs 27 crore 360-degree launch of the women's wear brand Pynk with Shraddha Kapoor as ambassador. The film follows a young woman who keeps both her corporate job and her dance; the plan covered about 1,600 cinema screens, TV, digital, hoardings, airport glow screens and around 600 influencers. Created by Rediffusion, directed by Abhishek Varman.
Agency: Rediffusion. Talent: Shraddha Kapoor.
Ad film · 10 Aug 2023
Lyra signed Janhvi Kapoor as brand ambassador and built a film around the line 'Always Ready for More, Anytime, Anywhere', with Kapoor playing a girl next door, a corporate leader, a dancer and a performer in Lyra clothing. It continued a platform Taapsee Pannu had fronted in January 2023.
Talent: Janhvi Kapoor, Taapsee Pannu.
Show 3 more
Integrated campaign · 3 Sep 2022
Repositioning of the Lux Venus vest with Salman Khan as new ambassador: he chases his vest through city traffic and catches it with his trademark swagger. Conceived by Shreyansh Innovations, produced by Green Apple Entertainment, run on TV, cinema, digital, print and outdoor, with spends pegged at 6-8% of brand revenue.
Agency: Shreyansh Innovations. Talent: Salman Khan.
Ad film · 15 Mar 2022
Film with Varun Dhawan on the idea that comfortable innerwear shows up as a smile on the face, aimed at 18-30-year-old men in urban and rural markets. Created by Ogilvy Mumbai, directed by Neha Kaul of Corcoise Films; live on TV, social, outdoor, print and on-ground.
Agency: Ogilvy India. Talent: Varun Dhawan.
Launch · 17 Apr 2019
Landmark case where the agency proposed the product: 82.5 Communications (ex-Soho Square, Ogilvy Group) pitched scented cotton vests for sweaty commutes and Lux made them, launched with two TV spots and radio spots featuring Varun Dhawan.
Agency: 82.5 Communications. Talent: Varun Dhawan.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Lux is on CINEMAWALA's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lux is on NAF Entertainment's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Lux Industries's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Rediffusion Brand Solutions | 1 campaign | 16 Apr 2026 |
| Rediffusion | 1 campaign | 9 May 2025 |
| Shreyansh Innovations | 1 campaign | 3 Sep 2022 |
| Ogilvy India | 1 campaign | 15 Mar 2022 |
| 82.5 Communications | 1 campaign | 17 Apr 2019 |
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
| Malabar Gold & Diamonds | 0 | 2 | 10 | – | 28 Jul 2026 |
Where peers sponsor and Lux Industries doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
| Indian Idol 14 | Levi's India |
| Mohun Bagan SG | Skechers |
Questions people ask
What does Lux Industries sponsor?
Lux Industries has 4 confirmed sponsorship properties on record, mostly in business, tech and industry, then tv and streaming, including Global Fintech Fest, Special Ops 2, Jaipur Pink Panthers. The latest is dated 16 Apr 2026.
Who are Lux Industries's brand ambassadors in 2026?
Campaigns since April 2025 feature Hrithik Roshan, Varun Dhawan, Jacqueline Fernandez, Shraddha Kapoor. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Lux Industries's campaigns?
Credited on Lux Industries campaigns: Rediffusion Brand Solutions (1 campaign, latest 16 Apr 2026); Rediffusion (1 campaign, latest 9 May 2025); Shreyansh Innovations (1 campaign, latest 3 Sep 2022).
Does Lux Industries sponsor cricket?
Yes. Lux Industries has 1 confirmed cricket deal on record.
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