Mother Dairy
Mother Dairy sponsors 2 properties, mostly tv and streaming, then kabaddi, hockey, tennis and more, and has 8 campaigns on record. 4 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Series · 18 Sep 2025
On the table in a family dinner scene, and again as the fictional producer of the in-show Cine Masters roundtable, complete with a 'Produced by Mother Dairy' banner.
Official partner · Event · 2024
Listed under "Partners".
Ambassadors
Talent named in Mother Dairy's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Tamannaah Bhatia | Current | 30 Apr 2026 | 30 Apr 2026 |
| Tara Sutaria | Current | 28 Apr 2026 | 28 Apr 2026 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 23 Jun 2026
To launch the Go-Low ice cream range, limited-edition Hindustan Times copies in Delhi, Noida and Gurgaon carried a mirror embedded in the advertisement so a reader saw their own 'guilt-free smile'. Conceptualised by HT Impact Lab and extended into creator reels on Instagram.
Ad film · 6 May 2026
A summer ice cream campaign built on relatable warm-weather moments, hooked to a rework of the 1990s Hindi film song 'Aaya Mausam Dosti Ka' as 'Aaya Mausam Ice Cream Ka'.
Integrated campaign · 30 Apr 2026
A 360-degree, multilingual flavoured-milk campaign in which Tamannaah Bhatia finds a moment of calm on a chaotic film set with a bottle of Mother Dairy flavoured milk; Ogilvy wrote it, Rising Sun Films produced it, and it ran on TV, print, digital and outdoor.
Agency: Ogilvy India. Talent: Tamannaah Bhatia.
Digital/social · 28 Apr 2026
A month-long digital film for Safal packaged coconut water: Tara Sutaria, wiped out by a shopping spree, gets a pack from a friend and recharges, repositioning coconut water from a situational drink to an anytime one.
Agency: Ogilvy India. Talent: Tara Sutaria.
Integrated campaign · 16 Nov 2025
Dhara edible oils argued that food should be enjoyed rather than counted, and carried the line through seven-second in-content placements inside prime-time television shows and through a placement in Maddock Films' horror comedy Thamma rather than through a conventional TVC.
Show 3 more
Regional · 16 May 2025
A Mumbai edition of the 'Maa Jaisi' platform: a black-and-white digital film narrated as street rap strings together everyday acts of care on local trains, at chai stalls and at the Gateway of India, backed by print, radio and outdoor.
Agency: Ogilvy India.
Ad film · 24 Apr 2023
Two TVCs for the summer ice-cream range turn 'Mother Promise' into a pledge sworn over Mother Dairy kulfis and cones, one between siblings hiding a secret from their mother and one between a couple; the thought was meant to extend across the dairy portfolio.
Agency: Ogilvy India.
Digital/social · 1 Sep 2022
A month-long Dhara campaign under its 'Zara Sa Badlaav' positioning, led by a digital film about making hard parent-child conversations easier over a meal, starting with Dhara Lite n Fine soyabean oil and spread to OTT, print, radio and outdoor.
Agency: DDB Mudra North.
Agencies
Credited on Mother Dairy's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Ogilvy India | 4 campaigns | 30 Apr 2026 |
| DDB Mudra North | 1 campaign | 1 Sep 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mother Dairy | 2 | 4 | 8 | TV and streaming | 23 Jun 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Mother Dairy doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Mother Dairy sponsor?
Mother Dairy has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then kabaddi, hockey, tennis and more, including The Ba***ds of Bollywood, Pro Kabaddi League. The latest is dated 23 Jun 2026.
Who are Mother Dairy's brand ambassadors in 2026?
Campaigns since April 2025 feature Tamannaah Bhatia, Tara Sutaria. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Mother Dairy's campaigns?
Credited on Mother Dairy campaigns: Ogilvy India (4 campaigns, latest 30 Apr 2026); DDB Mudra North (1 campaign, latest 1 Sep 2022).
Know when Mother Dairy signs something new
One email when Mother Dairy or a food rival signs a sponsorship, an ambassador or a campaign.
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