Top sponsors in alcohol
AB InBev India (Budweiser) leads alcohol in 2026 with 6 confirmed deals. 15 brands in this category have deals in India or the Gulf.
2026 leaderboard
Ranked by confirmed 2026 deals. Use the region switch at the top to see India or the Gulf alone.
| # | Brand | 2026 deals | Properties in 2026 | Main passion point | Latest |
|---|---|---|---|---|---|
| 1 | AB InBev India (Budweiser) | 6 | 3 | Music | 13 Jun 2026 |
| 2 | Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 6 | 3 | Music | 7 Mar 2026 |
| 3 | United Breweries (Kingfisher) | 4 | 3 | Football | 25 Apr 2026 |
| 4 | United Spirits (Diageo India) | 3 | 2 | Music | 30 Mar 2026 |
| 5 | Carlsberg India | 2 | 1 | Music | 26 Mar 2026 |
| 6 | Oaksmith | 2 | 1 | Business, tech and industry | 20 Mar 2026 |
| 7 | Mansion House | 1 | 0 | – | 25 Aug 2026 |
Where alcohol spends
2026 confirmed deals by passion point.
New in 2026
First confirmed deal on record this year.
Narrow it down
Brands in each part of alcohol.
Other alcohol brands
With the number of confirmed deals on record.
For alcohol marketers
See your brand against these peers
Your properties, where the category is crowded, and the slots nobody in alcohol holds yet. A 20-minute teardown with Saurabh Garg at C4E.