Carlsberg India
Carlsberg India sponsors 3 properties, mostly music, and has 2 campaigns on record. 2 confirmed in 2026.
6 of 6 rows confirmed on their sourceHow we check
See how Carlsberg India compares with United Spirits (Diageo India) and AB InBev India (Budweiser)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Beverage · Event · 2026
Named on the festival's own 2026 announcement alongside the presenting and driven-by credits.
Co-powered · Event · 2025
"Co-powered by Visa and Tuborg".
Powered by · Event · 2025
"Powered By" on Zomaland's partner wall; EVENTFAQS names it "Carlsberg Smooth Packaged Drinking Water".
Beverage · Event · 2024
Carlsberg India brand; dedicated stage, refreshment stations and limited-edition Sunburn-branded packaging.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 26 Mar 2026
Tuborg's global platform against hustle culture and social-media perfection, built on the insight that 40% of young adults live with anxiety from being 'always on'; the India rollout ran across digital, social and outdoor.
Sponsorship activation · 27 Oct 2025
Marking 20 years since Liverpool FC's 2005 Champions League comeback, a limited-edition 'Miracle of 2005' Carlsberg Smooth can launched in Maharashtra, Karnataka and Goa, with an online Jerzy Dudek game reached from Instagram and POSM QR codes, a Mumbai screening with club legends and a trip to Anfield as prizes.
5 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Copenhagen, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Copenhagen, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2001
Front-of-shirt sponsor of Odense Boldklub, 2001–2018.
Shirt sponsor · Team · 1996
Front-of-shirt sponsor of Hibernian, 1996–2004.
Shirt sponsor · Team · 1992
Front-of-shirt sponsor of FC Shakhtar Donetsk, 1992–1998.
Marketing leadership
As reported in the trade press, with the date and the article.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Carlsberg India | 3 | 2 | 2 | Music | 26 Mar 2026 |
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
Where peers sponsor and Carlsberg India doesn't
| Property | Peers on it |
|---|---|
| Goafest | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| East Bengal | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Royal Challengers Bengaluru | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Lollapalooza India | United Spirits (Diageo India), AB InBev India (Budweiser) |
| ICC Men's T20 World Cup | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Echoes of Earth | United Spirits (Diageo India), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Magnetic Fields Festival | AB InBev India (Budweiser), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| Dharamshala International Film Festival | United Spirits (Diageo India) |
Questions people ask
What does Carlsberg India sponsor?
Carlsberg India has 3 confirmed sponsorship properties on record, mostly in music, including Sunburn Festival, AP Dhillon One Of One India Tour, Zomaland by Zomato. The latest is dated 26 Mar 2026.
Know when Carlsberg India signs something new
One email when Carlsberg India or an alcohol rival signs a sponsorship, an ambassador or a campaign.
Work at Carlsberg India? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.