The Monumentum Sponsor Index, October 2026
Bisleri is the most active sponsor in India in 2026, on 10 properties, ahead of Google India and Red Bull India on 7 each. In the Gulf, Emirates and DP World tie on 6.
Data as of 4 Oct 2026 · Covers 1 January to 4 Oct 2026 · How we check
| Rank | Brand | Properties | Campaigns |
|---|---|---|---|
| 1 |  Bisleri | 10 | 1 |
| 2 |  Google India | 7 | 1 |
| 2 |  Red Bull India | 7 | 0 |
| 4 |  NPCI (RuPay, UPI, BHIM) | 5 | 2 |
| 4 |  Vedanta | 5 | 1 |
| 4 |  IDFC FIRST Bank | 5 | 0 |
| 7 |  PhonePe | 4 | 1 |
| 7 |  Reliance Industries (Jio, Reliance Retail) | 4 | 1 |
| 7 |  Zee | 4 | 0 |
| Rank | Brand | Properties | Campaigns |
|---|---|---|---|
| 1 |  Emirates | 6 | 3 |
| 1 |  DP World | 6 | 0 |
| 3 |  ADNOC | 4 | 1 |
| 4 |  Qatar Airways | 3 | 1 |
| 4 |  ADCB | 3 | 0 |
| 4 |  Mediclinic | 3 | 0 |
Each list stops above a tie that would run past ten. Next in India: 17 brands on 3 properties each. Next in the Gulf: 33 brands on 2 each. The full tables are on Rankings.
What the Sponsor Index counts
The Monumentum Sponsor Index ranks brands by how many separate properties they sponsor in 2026: events, teams, leagues and shows in India or the Gulf. A property counts once however many tiers a brand holds on it. Campaigns are shown alongside and do not change the rank. Ties share a rank.
Only rows we found on their source, or took from trade press and official pages, are counted. Media-partner deals, government bodies and sports federations are left out: they back events without buying sponsorship. Every deal behind a count is on the brand's page with a link to the article it came from. The method and labels are on How we check.
What period it covers
This edition covers 2026 deals recorded from 1 January to 4 Oct 2026, the date of the current snapshot, checked against sources on 5 Oct 2026. It is a year-to-date count. Most sponsorships are announced with a season, not a day, so a single calendar month cannot yet be counted fairly. Each monthly edition updates the year so far.
How to cite it
Monumentum, "The Monumentum Sponsor Index, October 2026", https://monumentum.in/sponsor-index, data as of 4 Oct 2026.
Each new edition replaces this one at the same address, so quote the edition month. For a comment on the numbers, write to Saurabh Garg at sg@c4e.in.