Lenovo / Motorola India
Lenovo / Motorola India sponsors 4 properties, mostly culture, arts and literature, then business, tech and industry, and has 12 campaigns on record. 5 confirmed in 2026.
17 of 42 rows confirmed on their sourceHow we check
See how Lenovo / Motorola India compares with Philips India (Versuni, Preethi) and Intel IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Strategic sponsor · Event · 2026
Strategic Sponsor on the official LEAP 2026 partner page.
Technology · Event · 2026
"Lenovo Yoga & Intel are bringing something unique and unforgettable to the festival floor – an AI driven, immersive House Party".
Powered by · Event · 2026
Main-stage slot billed on the official schedule as 'GAMING FIRESIDE CHAT POWERED BY LEGION'.
Partner · Event · 2025
Ran a branded main-stage session ('Special Session with lenovo') on the official schedule.
Partner · Event · 2025
Ran a branded main-stage session ('Special Session with lenovo') on the official schedule.
Partner · Event · 2025
Carried a branded experience zone on the official Delhi Comic Con 2025 page, headed 'Lenovo Intel'.
Partner · Event · 2025
Named among the branded zones on the Delhi Comic Con 2025 floor; the official page carries a combined 'Lenovo Intel' zone image.
Powered by · Event · 2025
Main-stage slot billed on the official schedule as 'GAMING FIRESIDE CHAT POWERED BY LEGION'.
Show 4 more
Partner · Event · 2025
Ran a branded main-stage session ('Special Session with Lenovo') on the official schedule and appears in the edition's published brand list.
Partner · Event · 2024
Carried a branded experience zone on the official Delhi Comic Con 2024 page, headed 'LENOVO-LEGION | INTEL'.
Powered by · Event · 2024
Listed as 'Gaming Arena Powered By: Windows 11, Lenovo Legion & Intel'.
Product placement · Film · 2014
Lenovo's HD computers and tablets are used through the heist plot rather than shelved in the background. Lenovo India marketing head Bhaskar Choudhuri said the storyline itself was the reason for the buy.
18 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 13 Mar 2026
Lenovo sponsored Shutter Authority on YouTube; the most recent tracked video is '20 Years Of Vfx Experience And I Still Struggled To Make This' (2026-03-13). Carried in 2 of the channel's videos. Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Motorola is listed among TechBar's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Lenovo is on Scout's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Motorola is on Gyan Therapy's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Lenovo is listed among Beebom's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Motorola is on Trakin Tech's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is on Live Insaan's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Motorola is on Tech Burner's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Show 10 more
Integrated segment · YouTube · Undated
Lenovo is on Tech Burner's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is on MortaL's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is listed among YesSmartyPie's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is listed among GamerFleet's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is on The RawKnee Games's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is listed among Brut India's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is listed among PAYAL GAMING's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Motorola is on Techno Ruhez's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Motorola India is on Geekyranjit's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Motorola is listed among Geekyranjit's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Lenovo / Motorola India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sufi Motiwala | Current | 3 Sep 2025 | 3 Sep 2025 |
| Jacqueline Fernandez | Current | 3 Sep 2025 | 3 Sep 2025 |
| Jasprit Bumrah | Current | 19 Jul 2025 | 19 Jul 2025 |
| Kriti Sanon | Past | 25 Sep 2024 | 25 Sep 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 21 Aug 2026
Two entirely AI-generated films, one for the motorola edge 70 max using sloths as a metaphor for things that slow people down, the other for the moto g max set to the Bollywood track 'Baar Baar Dekho' and aimed at Gen Z. Motorola used the pair to test AI as a creative medium rather than only as a phone feature.
Experiential · 11 Mar 2026
Launch film for Motorola Signature, built around a staged activation at Jio World Drive in Mumbai where a motionless brand representative comes alive when a shopper says 'Hello Moto Signature', triggering live music, tailoring and fine-dining services that dramatise the Signature Club privileges.
Agency: Schbang.
Launch · 3 Sep 2025
SW Network built a 360 launch for the Swarovski-studded Razr 60 and Moto Buds Loop with Flipkart: comic Sufi Motiwala roasted Rajeev Makhni and other tech reviewers on their fashion sense, a fashion-tech runway followed with Jacqueline Fernandez as showstopper and creators wearing the devices, and the phone dropped exclusively during the Big Billion Days sale.
Agency: SW Network. Talent: Jacqueline Fernandez, Sufi Motiwala, Rajeev Makhni.
Experiential · 20 Aug 2025
Experience zones in tech parks in Delhi, Bengaluru and Mumbai let IT and business decision-makers try the Intel-built ThinkPad X9 Aura Edition, while anamorphic displays ran at major airports and the Jio World Convention Centre. Dentsu B2B led strategy and Posterscope the OOH; Lenovo counted 1,300-plus professionals engaged in two days.
Agency: Dentsu B2B.
Ad film · 19 Jul 2025
Brand campaign introducing Jasprit Bumrah and gaming creator Mythpat (Mithilesh Patankar) as ambassadors. One film has Bumrah in an AI lab using Lenovo AI Now to analyse his wrist and ball trajectory; the other traces Mythpat's path from engineering intern to a 16-million-subscriber channel. Pitched at Gen Z under pressure.
Talent: Jasprit Bumrah, Mythpat.
Show 7 more
Other · 30 Apr 2025
A full-page newspaper ad in The Times of India printed with an optical illusion that made the page look curved, mirroring the curved display of the Moto Edge 60 Fusion. It confused readers offline and was picked up by meme pages and creators on X and Instagram within hours, and Only Much Louder puts the earned reach at over 60 million impressions.
Agency: Only Much Louder.
Digital/social · 30 Apr 2025
An in-game activation by Leo with Intel: 12 gaming influencers entered a popular shooter as undercover 'Gamers on Duty', used the game's 15-second hold mechanic to confront 'campers' hiding because of laggy laptops, and offered them Legion upgrade discounts on the spot. The encounters became shareable content.
Agency: Leo.
Festive · 25 Sep 2024
Festive TVC in which Kriti Sanon hears a recreated 'Rangeela Re' ringing from her motorola edge 50 Pro and is pulled into a world of Pantone colours, pushing the brand's colour-and-design story and its AI camera features to Gen Z buyers.
Talent: Kriti Sanon.
Influencer · 20 Sep 2024
Razr 50 launch trend on Instagram in which more than 400 creators flipped their fear of missing out into transition reels set to an original track, backed by a user-generated content contest with the phone as prize.
Agency: Barcode Entertainment.
Digital/social · 31 Jan 2024
Three hyper-real CGI reels put the motorola razr 40 Ultra in Pantone's Peach Fuzz colour into Indian landmarks, unfolding at the Bandra-Worli Sea Link, India Gate and Amer Fort, then amplified by creators using Instagram's sequence feature.
Agency: Barcode Entertainment.
Sports · 9 Oct 2023
Three films timed to the ICC Men's Cricket World Cup 2023 that sell Lenovo laptops as the gadget to watch the match on: one survives a dog knocking it over, one unlocks instantly so no ball is missed, one lets a woman work while tracking the score for her father.
Launch · 20 Jun 2022
Launch films for the moto g82 5G built as an ASMR-style visual spectacle to sell its billion-colour 10-bit pOLED display, shot as live action without CG by 21N78E Creative Labs.
Agency: 21N78E Creative Labs.
23 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 10 Aug 2026
Lenovo is promoted with a listener offer link (lenovo.com) in the show notes of 3 episodes between 2026-08-10 and 2026-08-13, most recently 'Slechts 10% speelde alle main quests Crimson Desert - Gamekings Daily'.
In-video ad read · Podcast · 28 May 2026
Lenovo is named as a sponsor in the show notes of 1 episode on 2026-05-28, most recently 'Marc Marquez is back... can he still be 2026 champion?'.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Inter Milan, 2021–2023.
Jersey patch · Team · 2020
Jersey patch sponsor of Brooklyn Nets, 2020–2021.
Jersey patch · Team · 2018
Jersey patch sponsor of Indiana Pacers, 2018–2023.
Show 6 more
Shirt sponsor · Team · 1998
Front-of-shirt sponsor of Livingston, 1998–2002.
Shirt sponsor · Team · 1991
Front-of-shirt sponsor of Motherwell, 1991–2002.
Jersey patch · Team · Undated
Jersey patch sponsor of Chicago Bulls, None–present.
Jersey patch · Team · Undated
Jersey patch sponsor of Milwaukee Bucks, None–present.
11 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 14 Jul 2026
Lenovo is promoted with a listener offer link (lenovo.com) in the show notes of 8 episodes between 2026-07-14 and 2026-07-30, most recently 'FIFA quer vender pedaço da Copa | 72% dos CEOs brasileiros vão investir mais em '.
Integrated segment · YouTube · 11 Jul 2026
Lenovo Legion sponsored Matthew Beem on YouTube; the most recent tracked video is 'I Transformed A Soccer Stadium!' (2026-07-11). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 11 Jul 2026
Lenovo sponsored SV2 on YouTube; the most recent tracked video is 'Footballers vs Gamers Who Will Win The Cup?' (2026-07-11). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · 2026
Lenovo is listed among MrBeast's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Lenovo is listed among ThatWasEpic's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Lenovo is listed among Matthew Beem's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 5 more
Integrated segment · YouTube · 2026
Lenovo is on Austin Evans's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Lenovo is listed among UrAvgConsumer's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is on MrBeast Gaming's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo Legion is on TommyInnit's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Lenovo is on Jonathan Liandi's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Lenovo / Motorola India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Schbang | 1 campaign | 11 Mar 2026 |
| SW Network | 1 campaign | 3 Sep 2025 |
| Dentsu B2B | 1 campaign | 20 Aug 2025 |
| Only Much Louder | 1 campaign | 30 Apr 2025 |
| Leo India | 1 campaign | 30 Apr 2025 |
| Barcode Entertainment | 2 campaigns | 20 Sep 2024 |
| 21N78E Creative Labs | 1 campaign | 20 Jun 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
| Samsung | 5 | 1 | 0 | Business, tech and industry | 2026 |
Where peers sponsor and Lenovo / Motorola India doesn't
| Property | Peers on it |
|---|---|
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India, Samsung |
| India Mobile Congress | Intel India, Samsung |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Mumbai Indians | Samsung |
| Vedanta Delhi Half Marathon | One Glint |
| Special Ops 2 | Philips India (Versuni, Preethi) |
| Battlegrounds Mobile India Masters Series | Philips India (Versuni, Preethi) |
Questions people ask
What does Lenovo / Motorola India sponsor?
Lenovo / Motorola India has 4 confirmed sponsorship properties on record, mostly in culture, arts and literature, then business, tech and industry, including LEAP, Lollapalooza India, Comic Con India. The latest is dated 21 Aug 2026.
Who are Lenovo / Motorola India's brand ambassadors in 2026?
Campaigns since April 2025 feature Sufi Motiwala, Jacqueline Fernandez, Jasprit Bumrah. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Lenovo / Motorola India's campaigns?
Credited on Lenovo / Motorola India campaigns: Schbang (1 campaign, latest 11 Mar 2026); SW Network (1 campaign, latest 3 Sep 2025); Dentsu B2B (1 campaign, latest 20 Aug 2025).
Know when Lenovo / Motorola India signs something new
One email when Lenovo / Motorola India or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
Work at Lenovo / Motorola India? Claim this page
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