Who sponsors what in India. Every deal dated and sourced.
Sponsorship news usually travels as gossip. We kept the receipts. Next time you hear a rival signed a cricket league, look it up here, along with everything else they've backed across India.
Signed in 2026
Adyen
Global Fintech Fest
Maruti Suzuki
Comic Con India
ACT Fibernet
Bengaluru Tech Summit
American ExpressIndia Art Fair
CP Plus
Punjab Kings
Nothing
Royal Challengers Bengaluru
DHL
Mumbai Indians
Shree Cement
Sunrisers Hyderabad
AmaronTCS World 10K Bengaluru
Angel One
Indian Premier League
AMFI
Prime Volleyball League
BisleriVedanta Delhi Half Marathon
ChatGPTWomen's Premier League
Balaji Wafers
Zee Cine Awards
LTM
Mumbai International Film Festival (MIFF)
BMW
Hero Indian Open
Avvatar
India's Got Latent
Crossword Bookstores
Jaipur Literature Festival
Amazon India
Goafest
Airtel
India Mobile Congress
ADNOC
India Energy Week
CEAT
TATA IPL 2026
Black Dog
Kala Ghoda Arts Festival
JK Lakshmi Cement
Rajasthan Royals
Vida
Kolkata Knight Riders
Asian Heart InstituteTata Mumbai Marathon
Amrita Vishwa Vidyapeetham
Times Now Summit
Airbnb
Lollapalooza India
Arvind Limited
Bharat Tex
Etihad Airways
Chennai Super Kings
Hyundai India
Sunburn Festival
Aramco
ICC Men's T20 World Cup
Amul
SulaFest
Birla Estates
Gujarat Titans
Apollo HospitalsHockey India League
HDFC Bank
Goa Arts and Literature Festival
Latest
Every week →Who signed what
The newest dated sponsorships and campaigns, each checked against its source.
| Brand | Signed | Date | Check |
|---|---|---|---|
| Nippon Paint | Indian Super LeagueEvent · Official Paint Partner · 23 Oct 2026 | 23 Oct 2026 | |
| Tata Communications | The EmviesEvent · Partner · 23 Oct 2026 | 23 Oct 2026 | |
| UltraTech Cement | The EmviesEvent · Partner · 23 Oct 2026 | 23 Oct 2026 | |
| Nike | Mumbai IndiansTeam · Official Kit Partner · 21 Oct 2026 | 21 Oct 2026 | |
| Hathi Edible Oil | Brand ambassador: Anupam KherAmbassador signing · 19 Oct 2026 | 19 Oct 2026 | |
| Sirona | Unpause MenopauseAd campaign · 18 Oct 2026 | 18 Oct 2026 |
Also live: Diwali and festive ads 2026
2026 so far
Full rankings →Most active sponsors
By properties sponsored this year, confirmed deals only. Media partners and government bodies are left out.
| # | Brand | Properties |
|---|---|---|
| 1 | Bisleri | 10 |
| 2 | Google India | 7 |
| 3 | Red Bull India | 7 |
| 4 | NPCI | 5 |
| 5 | Vedanta | 5 |
Properties
Browse by passion point
Every property with its sponsors, seasons and the categories not on it yet.
For brand and marketing teams
See your sponsorships against your peers
- Every sponsorship, ambassador and campaign on one page
- Where your category's rivals sponsor and you don't
- A 20-minute teardown with C4E when you want one
For organisers, leagues and creators
Find the brands that back properties like yours
- Who sponsors the properties most like yours
- A shortlist of brands not on your property yet
- Claim your page and list your own sponsors
Weekly email
Who signed what, every Monday
The week's new sponsorships, ambassadors and campaigns in India. Short, sourced, free.
5,054 rows confirmed on their source · How we check