Ajio
Ajio sponsors 2 properties, mostly tv and streaming, then film, and has 7 campaigns on record. 5 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Licensing · Series · 24 Apr 2024
AJIO and Netflix launched a limited-edition Heeramandi collection under AJIO's House of Ethnics, taking the colours, silhouettes, fabrics and embellishments of the series' costumes into retail ahead of the 1 May 2024 premiere.
Associate · Event · 2023
Listed under Principal Sponsors on the 2023 partner wall.
Ambassadors
Talent named in Ajio's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jaaved Jaaferi | Current | 19 Jun 2026 | 19 Jun 2026 |
| Shraddha Kapoor | Current | 6 Mar 2026 | 6 Mar 2026 |
| Rohan Gurbaxani | Current | 7 Feb 2026 | 6 Mar 2026 |
| Zeenat Aman | Current | Sep 2025 | Sep 2025 |
| Varun Dhawan | Current | Sep 2025 | Sep 2025 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 19 Jun 2026
A Father's Day campaign narrated by Jaaved Jaaferi that moves through relatable Indian father archetypes, from the disciplinarian to the bargain hunter, encouraging shoppers to pick gifts that match their own father's personality.
Agency: 22feet. Talent: Jaaved Jaaferi.
Festive · 6 May 2026
A Mother's Day campaign that uses the familiar Indian household image of a mother's chappal (slipper) with humour to call out low-effort gifting and nudge shoppers toward more thoughtful gifts for their mothers.
Digital/social · 1 Apr 2026
An in-app feature letting users trade an ex-partner's clothes for store credit through a tongue-in-cheek 'Emotional Damage Assessment' questionnaire, promoted as a playful campaign on Ajio's Instagram.
Integrated campaign · 6 Mar 2026
A three-ad series marking Ajio's 10th anniversary sale, in which Shraddha Kapoor plays a mysterious shopper whose neighbours, played by Sahher Bambba and Rohan Gurbaxani, keep discovering she buys the same exclusive brands as them on Ajio.
Talent: Shraddha Kapoor, Sahher Bambba, Rohan Gurbaxani.
Digital/social · 7 Feb 2026
Ajio's first branded micro-drama under its new AJIO Originals content slate: a six-episode, Instagram-first series about three flatmates, released as 180-second episodic drops timed to Valentine's week and directed by filmmaker Afroz Khan of Orange Elephant.
Talent: Anya Singh, Rohan Gurbaxani, Helly Thakkar.
Show 2 more
Festive · 7 Nov 2025
Avantra's first-ever brand campaign, fronted by Rukmini Vasanth, portraying the saree as a canvas for individuality rather than pure tradition; launched in the festive season alongside the release of Kantara: Chapter 1 to ride the cultural moment.
Talent: Rukmini Vasanth.
Festive · Sep 2025
A festive-season film built on Ajio's 'Identity Without Apology' platform, moving through Durga Pujo, Dussehra, Navratri and Diwali celebrations with Varun Dhawan and Zeenat Aman to champion individuality and touch on themes of ageism and LGBTQ+ representation.
Agency: Wondrlab. Talent: Varun Dhawan, Zeenat Aman.
Agencies
Credited on Ajio's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| 22feet | 1 campaign | 19 Jun 2026 |
| Wondrlab | 1 campaign | Sep 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Ajio | 2 | 5 | 7 | TV and streaming | 19 Jun 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Ajio doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
What does Ajio sponsor?
Ajio has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Heeramandi: The Diamond Bazaar, MAMI Mumbai Film Festival. The latest is dated 19 Jun 2026.
Who are Ajio's brand ambassadors in 2026?
Campaigns since April 2025 feature Jaaved Jaaferi, Shraddha Kapoor, Rohan Gurbaxani, Zeenat Aman, Varun Dhawan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Ajio's campaigns?
Credited on Ajio campaigns: 22feet (1 campaign, latest 19 Jun 2026); Wondrlab (1 campaign, latest Sep 2025).
Know when Ajio signs something new
One email when Ajio or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
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