Joy Personal Care
Joy Personal Care has 6 campaigns on record and no confirmed sponsorships yet.
6 of 6 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Joy Personal Care's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sanya Malhotra | Current | 26 Jun 2025 | 13 May 2026 |
| Shah Rukh Khan | Current | 8 Apr 2026 | 8 Apr 2026 |
| Harshit Rana | Current | 10 Apr 2025 | 10 Apr 2025 |
| Sushant Divgikar | Past | 16 Nov 2023 | 16 Nov 2023 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 13 May 2026
Campaign marking five years of Joy Personal Care's partnership with Kolkata Knight Riders in IPL 2026, titled 'Under The Same Sun'. The company's media page carries only the headline and date, so the creative detail is not on record here.
Ad film · 13 May 2026
Summer television film for the Hydra Refresh Gel fronted by brand ambassador Sanya Malhotra. The company's media page records the headline and date only.
Talent: Sanya Malhotra.
Ad film · 8 Apr 2026
Sanya Malhotra dithers in a store aisle over which ubtan face wash to buy until Shah Rukh Khan steps in with a nudge towards Joy's turmeric, saffron and sandalwood wash. The product's first television film, supported on digital and social.
Talent: Shah Rukh Khan, Sanya Malhotra.
Ad film · 26 Jun 2025
Television film pairing brand ambassador Sanya Malhotra with actor Medha Shankr. The company's media page carries the headline and date only.
Talent: Sanya Malhotra, Medha Shankr.
Sponsorship activation · 10 Apr 2025
Fourth-year IPL activation with Kolkata Knight Riders: a rap music video with Manish Pandey, Venkatesh Iyer and Harshit Rana arguing that a sporty man can groom without losing his edge, pushed through digital, social and influencers.
Talent: Manish Pandey, Venkatesh Iyer, Harshit Rana.
Show 1 more
Purpose · 16 Nov 2023
An ad fronted by drag artist and singer Sushant Divgikar that pushes back on conventional ideas of beauty, listed on the company's news page. The page carries the headline and date only.
Talent: Sushant Divgikar.
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Joy Personal Care | 0 | 3 | 6 | – | 13 May 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Joy Personal Care doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Who are Joy Personal Care's brand ambassadors in 2026?
Campaigns since April 2025 feature Sanya Malhotra, Shah Rukh Khan, Harshit Rana. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Joy Personal Care signs something new
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