Skip to content
Go to GulfSubscribe
Monumentum sponsorship report · DS Group · data as of 4 Oct 2026

DS Group

FoodIndiaDS Group (Rajnigandha, Pulse, Catch): company page

DS Group is a Noida consumer goods conglomerate dating back to 1929.

2Properties sponsored
1Title or presenting deal
8Confirmed in 2026
5 Jan 2026Latest deal

Counts include its 4 brands2 of 2 rows on this page confirmed on their sourceHow we check

See how DS Group compares with Vimal Elaichi and Kamla PasandA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

We use your email only for what you ask for here. Unsubscribe or ask us to delete it any time. How we handle data.

Brands under DS Group

Each brand has its own page with its own deals. Confirmed rows only; the lists below are the rows that name DS Group itself.

BrandProperties2026 dealsCampaignsLatest
Rajnigandha015Undated
Catch1435 Jan 2026
Pulse022Undated
Pass Pass001Undated

Ads running in India

1 ad on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.

LinkedIn
Since

LinkedIn

With digital marketing evolving at the pace of AI, staying updated is no longer optional. DCODE 2.0 brings together updated best practices, AI fundamentals and practical tools across Media, Content, Search, E-commerce and Analytics to help marketers navigate the changing digital landscape. Your next step? Get your hands on the playbook and put the insights into action. Download DCODE 2.0 Now: (https://lnkd.in/gHbC_X49) Follow DS Group for more updates and click the link to know more about us:(https://www.dsgroup.com/) #DCODE2 #DSGroup #DigitalMarketing #AI #MarketingInnovation #CreateWhat

View in Ad LibraryDownload · lnkd.in

Sponsorships

Season by season, then every row newest first with what our check found on its source.

News18 Rising Bharat Summit

Presenting · Event · 2026

Co-Presenting Partner of the News18 Rising Bharat Summit 2026.

Deal pageSource: Indiantelevision.comSource: Adgully

Campaigns

With the agency and talent where the trade press named them.

Adopt The Tidyman (#CatchTheRightBin)

Purpose · 4 Apr 2025

Second edition of the group's waste-segregation push. After putting colour-coded bin indicators on its own packs, DS Group asked other companies and individuals to adopt the Tidyman symbol, backing the ask with hoardings, digital films, social and on-ground activity plus a dedicated microsite.

Source: exchange4media

Against food peers

Confirmed deals only. The full food leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
DS Group2812TV and streaming5 Jan 2026
Vimal Elaichi302Cricket5 Jun 2026
Kamla Pasand002–Undated

Where peers sponsor and DS Group doesn't

PropertyPeers on it
Filmfare AwardsVimal Elaichi
TATA IPL 2026Vimal Elaichi
Bengal T20 LeagueVimal Elaichi

Questions people ask

What does DS Group sponsor?

DS Group has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then business, tech and industry, including MasterChef India (2026 season), News18 Rising Bharat Summit. The latest is dated 5 Jan 2026.

Who are DS Group's brand ambassadors in 2026?

Campaigns since April 2025 feature Akshay Kumar. This comes from campaign credits in the trade press, not from endorsement contracts.

Which agency works on DS Group's campaigns?

Credited on DS Group campaigns: Dentsu (1 campaign, latest 5 Jun 2026); Dentsu Creative Webchutney (2 campaigns, latest 15 May 2026); McCann Worldgroup India (1 campaign, latest 31 Jan 2026).

From monumentum.in/brand/ds-group, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.