Bisleri
Bisleri sponsors 24 properties, mostly running and fitness, then film, and has 9 campaigns on record. 12 confirmed in 2026.
30 of 44 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2027
Official Supplier. On the Dubai Marathon's Official Suppliers page for the 2027 race.
Licensing · Film · 2026
Limited-edition Patriot packs across Bisleri's 500ml, 1L, 2L and soda SKUs in Kerala, in up to 3,000 outlets, supported by in-store branding and branded Bisleri trucks running the state.
Beverage · Event · 2026
Gold Partner on the ET NOW GBS 2026 partner wall.
Beverage · Event · 2026
Listed as "Official Hydration Partner".
Beverage · Event · 2026
Hydration Partner (Signature Partner)
Beverage · Event · 2026
"comes on board as a partner since the festival's inception in India".
Partner · Event · 2026
Event Partner. Listed under "Event Partners".
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Beverage · Event · 2026
Listed as "Hydration Partner" on the event's own sponsor wall.
Beverage · Event · 2026
Listed as "Hydration Partner" on the event's own sponsor wall.
Partner · Event · 2026
Shown in the site's "Partners" grid; individual tiers are not printed.
Official partner · Event · 2026
Listed under "PARTNERS" on the WPL sponsor wall.
Partner · Event · 2025
Listed among the season's sponsors.
Beverage · Event · 2025
Listed under 'BEVERAGE PARTNER' on the official IFFI 56 partners and sponsors wall.
Beverage · Event · 2025
Listed as "Hydration Partner" on the event's own sponsor wall.
Beverage · Event · 2025
Listed as "Hydration Partner" on the event's own sponsor wall.
Partner · Event · 2025
Shown in the site's "Partners" grid; individual tiers are not printed.
Beverage · Event · 2024
Brand partner; hydration on ground.
Beverage · Event · 2024
Listed as "Hydration Partner" on the event's own sponsor wall.
Beverage · Event · 2024
Listed as "Hydration Partner" on the event's own sponsor wall.
Partner · Event · 2024
Shown in the site's "Partners" grid; individual tiers are not printed.
Licensing · Film · 7 Sep 2023
Bisleri X Jawan limited-edition bottles carrying Shah Rukh Khan, Vijay Sethupathi and Nayanthara, in 250ml, 500ml, 1L, 2L and 5L SKUs, distributed nationally through general and modern trade with activation at more than 70,000 retail outlets and on the Bisleri@Doorstep app. Bisleri called it its first and largest pan-India film association.
Licensing · Film · 2023
A five-bottle collectible series, one pack per lead — Vikram, Aishwarya Rai, Trisha, Karthi and Jayam Ravi — sold across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana, with 100 Bisleri trucks running as moving billboards. Struck with Lyca Productions.
Licensing · Film · 2023
Limited-edition 500ml, 1L, 2L and 5L Bisleri packs carrying Rajinikanth's Jailer artwork, pushed through about 25,000 Tamil Nadu outlets with radio and digital contests for special screenings. Partnered with Sun Pictures.
Licensing · Film · 2023
Limited-edition Bisleri packs in 500ml, 1L and 2L carrying the film's 'Leo' coin, sold through about 40,000 general and modern trade outlets in Tamil Nadu and Kerala. Bisleri called it its eleventh movie limited edition in a year; struck with Seven Screen Studio.
Licensing · Film · 2023
Limited-edition 500ml, 1L and 2L Bisleri packs carrying Dulquer Salmaan, pushed through more than 12,000 outlets across Kerala and selected Tamil Nadu cities. Struck with Wayfarer Films and Zee Studios.
Licensing · Film · 2023
Limited-edition 500ml and 1L Bisleri bottles carrying the Waltair Veerayya cast, sold in Andhra Pradesh and Telangana and promoted on Bisleri truck branding and point of sale. Struck with Mythri Movie Makers.
Licensing · Film · 2023
Limited-edition 500ml and 1L Bisleri bottles carrying the Veera Simha Reddy cast, released alongside the Waltair Veerayya packs for Sankranthi 2023 across Andhra Pradesh and Telangana.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Shown in the site's "Partners" grid; individual tiers are not printed.
Licensing · Film · 2022
A limited-edition RRR Bisleri bottle, one of the South Indian movie packs Bisleri names as its run before Waltair Veerayya and Jailer.
Licensing · Film · 2022
A limited-edition Vikram Bisleri bottle, one of the South Indian movie packs Bisleri names as its run before Waltair Veerayya and Jailer.
Licensing · Film · 2022
A limited-edition Ponniyin Selvan: I Bisleri bottle, the first leg of the Bisleri and Lyca Productions partnership that ran again on Ponniyin Selvan: II.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Mumbai City, 2025–present.
Ambassadors
Talent named in Bisleri's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Deepika Padukone | Current | 21 Dec 2023 | 19 Nov 2025 |
| Ishaan Khatter | Past | 8 Oct 2024 | 8 Oct 2024 |
| Palak Tiwari | Past | 8 Oct 2024 | 8 Oct 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 7 Apr 2026
A brand film for the Himalayan spring water positioning premium living as calm and understated rather than showy. Rana Daggubati moves through a day that ends in the mountains, with an adopted indie dog written in to carry over Vedica's earlier adopt-don't-shop message.
Talent: Rana Daggubati.
Ad film · 19 Nov 2025 · Reported value 4 lakh
Deepika Padukone returns in a carnival-set film where the Bisleri truck turns into a DJ console; the track pitches hydration as celebration for Gen Z, amplified on digital, TV impact properties, billboards, cinema and through 4 lakh trade partners.
Agency: Zero Fifty Media Works (in-house). Talent: Deepika Padukone.
Purpose · 4 Jun 2025
For World Environment Day, Bisleri's Bottles for Change programme and the Bhamla Foundation built a bird installation from 2,000 upcycled PET bottles at Carter Road, Mumbai, to argue that used plastic is a resource rather than waste.
Ad film · 8 Oct 2024
Bisleri signed Ishaan Khatter and Palak Tiwari as the faces of its orange fizzy drink and built a 1950s-styled romance film around them, using period sets, styling and music to sell the drink's retro name to Gen Z.
Talent: Ishaan Khatter, Palak Tiwari.
Ad film · 5 Jun 2024
Aditya Roy Kapur signed as Limonata's ambassador for an in-house film selling the lime-and-mint combination as double the chill, run across TV, digital, outdoor, OTT, trade marketing and delivery trucks.
Talent: Aditya Roy Kapur.
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Integrated campaign · 21 Dec 2023
Deepika Padukone became Bisleri's first global brand ambassador, grooving to a remake of 'Jhoom Jhoom Jhoom Baba' in a Nirvana Films spot directed by Prakash Verma; she also went onto all Bisleri packaging, with TV, digital, outdoor, delivery vehicles, influencers and OTT behind it.
Talent: Deepika Padukone.
Digital/social · 30 Oct 2023
A phased series of films for the delivery app, the first showing a cat ordering Bisleri from the app while its owner naps, to sell the ease of ordering water online to millennials and Gen Z.
Agency: 82.5 Communications.
Purpose · 24 Apr 2023
A cause campaign run with PETA India urging people to adopt indie dogs from shelters instead of buying bred pets. Vedica also funded animal emergency services in Delhi and Mumbai as part of the tie-up.
Ad film · 30 Sep 2022
A TVC shot in the Himalayas plays out a teasing exchange between a Himachali girl and a group of boys, urging Gen Z to be spontaneous and themselves; a 360-degree rollout across TV, digital, print and activations.
Agency: 82.5 Communications.
Agencies
Credited on Bisleri's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Zero Fifty Media Works (in-house) | 1 campaign | 19 Nov 2025 |
| 82.5 Communications | 2 campaigns | 30 Oct 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
| Parle Agro | 4 | 0 | 6 | TV and streaming | 24 Aug 2025 |
Where peers sponsor and Bisleri doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Zee Rishtey Awards | Coca-Cola India, Parle Agro |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| Antaragni | Coca-Cola India |
| Dubai Rugby Sevens | Coca-Cola India |
| ICC Men's Cricket World Cup | Coca-Cola India |
Questions people ask
What does Bisleri sponsor?
Bisleri has 24 confirmed sponsorship properties on record, mostly in running and fitness, then film, including Dubai Marathon, Patriot, ET NOW Global Business Summit. The latest is dated 2027.
Who are Bisleri's brand ambassadors in 2026?
Campaigns since April 2025 feature Deepika Padukone. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Bisleri's campaigns?
Credited on Bisleri campaigns: Zero Fifty Media Works (in-house) (1 campaign, latest 19 Nov 2025); 82.5 Communications (2 campaigns, latest 30 Oct 2023).
Does Bisleri sponsor cricket?
Yes. Bisleri has 1 confirmed cricket deal on record.
Know when Bisleri signs something new
One email when Bisleri or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Bisleri? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.