Licious
Licious has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Regional · 29 Jul 2026
A Chennai-focused campaign built around a familiar Tamil dining ritual, fronted by actors Saranya Ponvannan and Sruthi Hariharan to celebrate Tamil dining traditions and localise the brand for the market.
Talent: Saranya Ponvannan, Sruthi Hariharan.
Launch · 5 Jun 2026
A campaign built around Licious's expansion into the momos category, tapping into India's momo culture to promote its new frozen momo range; trade press reported the campaign reaching over 18 million consumers with sales growth of up to 5.2x in Mumbai, Bengaluru and Delhi-NCR.
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Licious | 0 | 2 | 2 | – | 29 Jul 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Licious doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
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