Hyundai India
Hyundai India sponsors 4 properties, mostly film, then music, and has 7 campaigns on record. 5 confirmed in 2026.
14 of 17 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-powered · Event · 2026
"Sunburn Festival 2026 is presented by Rupay and driven by Hyundai."
Associate sponsor · Series · 18 Jul 2025
Hyundai was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Title · Event · 2025
Title partner; the name reads 70th Hyundai Filmfare Awards 2025.
Title · Event · 2024
Title sponsor; the name reads 69th Hyundai Filmfare Awards 2024.
Title · Event · 2023
Title partner; the name reads 68th Hyundai Filmfare Awards 2023.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 14 Sep 2024
Hyundai sponsored Karikku on YouTube; the most recent tracked video is 'Jam | Part 1 | Karikku | Comedy' (2024-09-14). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Hyundai is listed among NotGamerFleet's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Hyundai is listed among Dimpu's Vlogs's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Hyundai India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Smriti Mandhana | Current | 12 Jun 2026 | 12 Jun 2026 |
| Jemimah Rodrigues | Current | 12 Jun 2026 | 12 Jun 2026 |
| Shah Rukh Khan | Current | 29 Feb 2024 | 2 Feb 2026 |
| Deepika Padukone | Past | 29 Feb 2024 | 29 Feb 2024 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 12 Jun 2026
A campaign extending Hyundai's ICC cricket marketing to the women's game, fronted by India cricketers Smriti Mandhana and Jemimah Rodrigues ahead of the ICC Women's T20 World Cup 2026.
Talent: Smriti Mandhana, Jemimah Rodrigues.
Festive · 2 Feb 2026
A nationwide brand campaign fronted by brand ambassador Shah Rukh Khan ahead of the ICC Men's T20 World Cup 2026, directed by filmmaker Vasan Bala and built around a 1990s-nostalgic reimagining of the song 'Yeh Dil Deewana' from Khan's film Pardes; spans a campaign film, on-ground experiences, dealership activation and mass-media outreach, plus a 'Cricket ka Sabse Bada Deewana' UGC contest.
Talent: Shah Rukh Khan.
Sponsorship activation · 27 Jan 2026
A special public display of the 2026 ICC Men's T20 World Cup trophy across three Indian cities (Mumbai, Bengaluru, Gurugram), with fan engagement zones, cricket-themed experiences and a chance to win match tickets, run under Hyundai's ICC premier partnership.
Ad film · 3 May 2024
A multi-channel campaign for the Hyundai EXTER built around six quirky, humorous films centred on a character named 'Surya', designed to boost brand recall and highlight the car's safety and comfort features.
Launch · 29 Feb 2024
The launch campaign for the second-generation Creta put Shah Rukh Khan and Deepika Padukone back on screen together for the brand, and was written by Innocean India.
Agency: Innocean India. Talent: Shah Rukh Khan, Deepika Padukone.
Show 2 more
Influencer · 20 Jun 2022
For the Venue facelift Hyundai bought into Instagram's 'Born on Instagram' programme and handed the brief to 35 creators, 25 of them programme-certified, who posted reels, stories and static content over four days from 16 June 2022 to reach Gen Z and millennial buyers.
Experiential · 12 Mar 2021
A thirty-day large-format outdoor teaser across Delhi, Mumbai, Bangalore, Chennai and Hyderabad that did nothing but announce the SUV's name, playing on alcazar as the Spanish word for palace with palace-styled site innovations. Concept by Innocean Worldwide India, media planning and execution by Laqshya Media Group.
Agency: Innocean Worldwide India.
13 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2025
Kit supplier of Nancy, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Kocaelispor, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2020
Sleeve sponsor of Nashville, 2020–present. Listed for the 2025 season.
Back-of-shirt sponsor · Team · 2018
Back-of-shirt sponsor of AS Roma, 2018–2022.
Shirt sponsor · Team · 2012
Front-of-shirt sponsor of Olympique Lyonnais, 2012–2020.
Shirt sponsor · League · 2005
Front-of-shirt sponsor of A-League Men, 2005–2006.
Show 2 more
Shirt sponsor · Team · 1994
Front-of-shirt sponsor of Hamburger SV, 1994–1999.
5 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Hyundai is on Team Coco's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Hyundai is listed among UnspeakablePlays's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Hyundai is listed among All Def's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Hyundai is listed among Nought's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Hyundai is on BETNetworks's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Hyundai India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Innocean India | 2 campaigns | 29 Feb 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
| BMW | 7 | 5 | 3 | Culture, arts and literature | 19 Jan 2026 |
Where peers sponsor and Hyundai India doesn't
| Property | Peers on it |
|---|---|
| Dubai Desert Classic | Hero MotoCorp, BMW |
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Hero Indian Open | Hero MotoCorp, BMW |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| India Art Fair | BMW |
| Dharamshala International Film Festival | Royal Enfield |
Questions people ask
What does Hyundai India sponsor?
Hyundai India has 4 confirmed sponsorship properties on record, mostly in film, then music, including ICC Men's T20 World Cup, Sunburn Festival, Special Ops 2. The latest is dated 12 Jun 2026.
Who are Hyundai India's brand ambassadors in 2026?
Campaigns since April 2025 feature Smriti Mandhana, Jemimah Rodrigues, Shah Rukh Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Hyundai India's campaigns?
Credited on Hyundai India campaigns: Innocean India (2 campaigns, latest 29 Feb 2024).
Does Hyundai India sponsor cricket?
Yes. Hyundai India has 1 confirmed cricket deal on record.
Know when Hyundai India signs something new
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