SBI
SBI sponsors 8 properties, mostly business, tech and industry, then kabaddi, hockey, tennis and more, and has 13 campaigns on record. 8 confirmed in 2026.
19 of 22 rows confirmed on their sourceHow we check
See how SBI compares with IDFC FIRST Bank and Kotak Mahindra BankA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Brought To You By at the event; wording as printed on the official partner page.
Associate · Event · 2026
Listed under "Associate Sponsors".
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Banking Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Banking · Event · 2025
"Sponsored By" and "Official Banking Partner".
Partner · Event · 2025
Brought To You By at the event; wording as printed on the official partner page.
Banking · Event · 2025
Listed under 'OTHER PARTNERS' on the official IFFI 56 partners and sponsors wall.
Show 1 more
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Jamshedpur, 2021–present.
Ambassadors
Talent named in SBI's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ravindra Jadeja | Current | 21 Jan 2026 | 21 Jan 2026 |
| Rishabh Pant | Current | 21 Jan 2026 | 21 Jan 2026 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 17 Jun 2026
An annual Father's Day film that honours fathers who give their children the freedom to make their own choices and the confidence to pursue them; SBI Life ran an earlier instalment of the same franchise, spelled '#PapaHaiNa', in June 2025.
Ad film · 11 May 2026
SBI Life's Mother's Day film turns on an exchange between two mothers: a young woman returning to work after maternity leave cannot put her hesitation into words, and her own mother reads it anyway and tells her that choosing her own path takes nothing away from her family. It extends the brand line Apne Liye. Apno Ke Liye.
Ad film · 21 Jan 2026
SBI Life cast Rishabh Pant and Ravindra Jadeja as two sides of an argument every buyer already has in their head, one pushing instinct and ambition, the other preparedness. Two films follow a woman taking up wrestling and a man moving into women's rights law, with insurance framed as the thing that lets the choice happen. Television and connected TV carried the campaign, backed by OTT, cinema and outdoor.
Talent: Rishabh Pant, Ravindra Jadeja.
Festive · 2026
A Diwali-themed push for systematic investment plans on SBI Mutual Fund's own campaign microsite, framing a disciplined SIP as a diya that grows brighter over time, built around two curated fund themes named UniDiverse and Trinity.
Digital/social · 2026
An always-on microsite campaign urging salaried investors to start a SIP on the day they are paid, built around the line 'Make Salary Day, Your SIP Day' and pitched on rupee-cost averaging and compounding.
Show 8 more
Digital/social · 2026
A parent-facing campaign for children's-goal mutual funds that walks parents through setting a target amount, investing early and staying invested so a child's education or career choice is funded regardless of what it turns out to be.
Purpose · 29 Oct 2025
A breast-health awareness initiative that set a Guinness World Records title and partnered with the BCCI to bring breast-cancer screening conversations into mainstream living rooms across India, with stops including Kanker, Chhattisgarh and Vizag.
Integrated campaign · 17 Oct 2025
An investor-education campaign telling existing SIP holders to raise their instalment as their income rises. It ran in twelve languages across 121 cities, with outdoor on metro business routes plus print, radio, digital and social.
Festive · 23 Sep 2025
SBI Card's festive 2025 push, an offers-led campaign running in more than 2,900 cities including tier two and tier three towns. Cardholders got instant discounts of up to 27.5 per cent, cashback and EMI offers across consumer durables, phones, laptops, jewellery, apparel, furniture and e-commerce, with Amazon, Reliance Retail, Samsung, LG, Sony and others taking part.
Integrated campaign · 14 Feb 2025
An awareness campaign for multi-asset funds, arguing that an investor cannot pick which asset class will run next and a single fund spread across equity, debt and commodities solves it. Print ran in nine languages with QR codes to a landing page, alongside a TVC, radio on nine FM stations, cinema, OTT and connected TV.
Integrated campaign · 2 Feb 2023
An integrated campaign built on what SBI Life called responsible ambition, the idea that people now chase their own goals without setting down family duties. The lead TVC is told from a daughter's point of view and follows her father, Rishabh, quitting his job to start his own venture.
Integrated campaign · 21 Aug 2021
A brand film urging customers to adopt a positive outlook and spend on the happiness of people they love, aimed at millennials and new-age progressive women aged 22-50. It continued two 2020 SBI Card campaigns, 'Ghar Mein Khushiyaan' and 'Contactless Connections'. Landmark exception: the only creative campaign found for SBI Card this sweep.
Agency: Leo Burnett.
Digital/social · 6 Aug 2020
A lockdown-era campaign pushing customers to adopt the YONO app and its sister apps by pairing social-media promotion with AI-driven conversational marketing on Facebook Messenger, letting people bank from home without a branch visit. Landmark exception: the only campaign found for the parent bank brand itself rather than an SBI group subsidiary.
Agencies
Credited on SBI's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 1 campaign | 21 Aug 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
| Axis Bank | 2 | 7 | 12 | Culture, arts and literature | 29 Aug 2026 |
Where peers sponsor and SBI doesn't
| Property | Peers on it |
|---|---|
| Serendipity Arts Festival | Axis Bank |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Tata Mumbai Marathon | IDFC FIRST Bank |
| Odisha | Axis Bank |
| TCS World 10K Bengaluru | IDFC FIRST Bank |
Questions people ask
What does SBI sponsor?
SBI has 8 confirmed sponsorship properties on record, mostly in business, tech and industry, then kabaddi, hockey, tennis and more, including Global Fintech Fest, Prime Volleyball League, Kaun Banega Crorepati season 17. The latest is dated 17 Jun 2026.
Who are SBI's brand ambassadors in 2026?
Campaigns since April 2025 feature Ravindra Jadeja, Rishabh Pant. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on SBI's campaigns?
Credited on SBI campaigns: Leo Burnett India (1 campaign, latest 21 Aug 2021).
Know when SBI signs something new
One email when SBI or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at SBI? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.